Creating effective E-commerce product pages is extremely important for better customer experience and high conversion rates. Check out our Infographic to find out How to Create Effective E-commerce Product Pages in 21 simple steps.

Infographic by- Invesp

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<a href=”https://www.invespcro.com/product-pages.jpg”><img src=”https://www.invespcro.com/product-pages.jpg” alt=”How to Create Effective E-commerce Product Pages” width=”580″></a></p><br />
<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>

Did you know

The average abandonment rate of shopping cart is 65.23% The average conversion rate of E-commerce store is only 2.13% The higher the average order value the lower the product …

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The conventional wisdom is that the more choice consumers have, the more likely they are to find one that works and make a purchase. The good news for ecommerce websites is, with no shelf space to maintain, they have a distinct advantage over their bricks and mortar counterparts in offering more options.

But a lot has been written about the potentially paralyzing effect on customers of too much choice, and it can happen for many of reasons:

Fatigue from reviewing and assessing all the options Concern about which choice is absolutely best for them Apprehension that they are getting the best value …

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Improving the sales of your ecommerce site does not rely only on your marketing, product, value and incentives. As we mentioned in previous posts, there’s an increasing amount of data showing that improvements to your site’s user experience (UX), especially during the checkout process, can significantly cut checkout abandonment rates and improve sales.

In a recent post that expands upon the findings of their Ecommerce Checkout Usability research study of the 100 top-grossing ecommerce sites, Smashing Magazine lists some of the most glaring and surprisingly persistent checkout practices that can adversely affect UX.

A quick look at the study’s findings …

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Infographic by- Invesp

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<a href=”https://www.invespcro.com/ppc.jpg”><img src=”https://www.invespcro.com/ppc.jpg” alt=”How to Optimize your PPC Campaigns” width=”580″></a></p>
<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>

Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. (Wikipedia)

Benefits of PPC Campaigns

Instant Traffic
2/3(64.6%) of clicks for high commercial intent keywords go to paid ads
Easy to …

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Content is like aspirin for ecommerce marketers. It’s the versatile old standby in a world of newer, more sophisticated (and expensive) options.

But not only does content take away your search engine optimization headaches, it makes you look better to your customers, improves the circulation of visitors and prevents heart-stopping falls from Google’s graces. And, also like aspirin, it seems that everyday someone finds a new use for it.

The problem of shopping cart abandonment is fascinating. Not because it’s any more interesting or sexier than any other ecommerce problem, but because it is so huge and so many retailers …

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As I pointed out a couple weeks ago, many old marketing and sales models, particularly AIDA, are open-ended, meaning that once the sales conversion is complete, the model stops and has no means of putting the customer back into the conversion loop, like turning them into brand and/or product advocates.

Creating advocates not only increases the chances of the them returning, but their actions will influence others to become customers too, and so they end up doing your sales and marketing for you. For free.

Let’s look at some of the ways, especially for ecommerce sites, you can create brand …

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