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10 Ways to Encourage Prospects to Take Action
+- Posted in Conversion Rate Optimization
We write sales pages and landing pages with the aim of getting visitors to take action. How can we get more conversions with less hassle? Here are ten ways …
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Why Your Sales Copy Gets Ignored and How to Fix It
+- Posted in Copy Writing
A member of my Authority Blogger forum asked how to increase the perceived value of her ebooks, and why people did not want to buy.
“people will never want to pay for it. This ebook I wrote does not feel like it is worth $39.90 to me or $19.90 or whatever. How could I make it worth that?”
Creating copy that attracts interest and generates sales actually has many misconceptions, wrong thinking that could be killing your conversions …
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Are You Late on Early Adopters?
+- Posted in Sales & Marketing
Early adoption is a lot of things. Addictive is one of them.
Who’s addicted to early adoption, you ask?
Both business owners and consumers.
You see, the relationship between business owner and early adopter is symbiotic. You need them as much as they need you.
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Personas: Can Ecommerce do without them?
+- Posted in Ecommerce
Not a single day goes by without some question or comment from clients, potential clients, or subscribers to our RSS on the validity of personas for an ecommerce website. Of course, once we get our clients results, they are certainly on board. But convincing them of the personas role and effectiveness at the ecommerce front before beginning a project, has posed as a challenge.
Let’s get something out of the way though: is it possible to optimize without the use of Personas? Definitely.
So why personas for an ecommerce website? Let’s dissect this further:
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Why Removing Email Support Removes Profit Potential
+- Posted in Ecommerce
Warning: this is a rant post.
I’m starting to wonder if there’s any other kind for me.
Today’s topic of choice: the new trend of online businesses removing email support from their websites.
You read right.
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Five Tips to Keep Marketing Conversations Going
+- Posted in Sales & Marketing
Yesterday, I started a discussion about conversational marketing and its relation to conversions.
Today, I want to give you a few tips on how to make the most out of your conversational marketing attempts.
How do five tips sound?
Good?
Well, then read on….
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Conversational Marketing: Your Conversion Starter
+- Posted in Sales & Marketing
If you believe that “markets are conversations”, as proposed in the book The Cluetrain Manifesto, and that their true nature relies on the free exchange of ideas, products and reviews, then you should believe that you’re having a one-sided conversation with prospects if you’re not actively engaging with them.
This is bad if you’re at all interested in using a democratic and dynamic marketing approach. Really bad.
First, let’s describe what “conversational marketing” is…
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Get Prospects to Notice Your Shopping Cart Notices
+- Posted in Shopping Cart
Shopping cart abandonment is one of those topics that I could really go on and on about.
Instead of giving you the usual, though, I’d like to give you some tips with unconventional twists to help you minimize it
After all, shopping cart abandonment is one of those things that has to be aggressively fought every day that you’re in business. Making a few unique choices about how your shopping cart presents notices may help to increase your conversions.