After presenting the concept of personas to our clients they are confused because they think persona development is the same thing as market segmentation. It’s important emphasize that they’re not the same. However, persona creation relies heavily on market segmentation. In order to create personas you need to understand the market segmentation and the various customer profiles you compiled by your team. Segmentation and all that it entails is the means to generate the personas for your site.

Market Segmentation is the division of the market or population into subgroups with similar motivations. Widely used bases for segmenting include geographic …

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We’ve mentioned in our blogs the idea of personas and their importance and relevance when creating your website and structuring your copy. I wanted to explain what personas are, why you should put so much emphasis on them, and how they can actually help you increase your website conversion rate. But a single post will not do this topic justice. So, I’ve decided to launch a personas tutorial in order to shed some light on this vague topic. Although I will not be covering everything, it will give you a better idea of what they are, why you should …

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We live in a world that offers a tremendous amount of information. The online world is even more intense, as readers often have the attention span of a gnat. The first, and sometimes only, chance that you have to catch a reader on your first screen is through your headline. A headline’s job is to literally make a reader stop…and then read more.

1. Pleasing or Painful Headlines

A headline should include a benefit that will appeal to your readers, whether that benefit is a positive or a negative. Positive headlines might be geared around:

Saving Profiting Gaining Winning …

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Last week I attended a webinar held by elastic path’s Jason Billingsley with guest speaker Mellissa Burdon of Future Now. The topic was 7 ways to boost your holiday conversion rate. It’s always nice to hear the guys at Future Now talking about conversion, and I thought that this webinar was particularly interesting.

The webinar’s main goal was to present 7 solutions that can be easily implemented to improve conversion rate. I will list the 7 points and elaborate on my thoughts of each:

1. Product Images Tell a Story

Your products need to elaborate more on their details …

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Did you ever click on a PPC ad for Victoria’s Secret? You do not have to explain to me, I know that you wanted to get a gift for your wife or girlfriend. But maybe you are doing a conversion rate optimization project and you are clicking on that Victoria’s Secret ad again, but this time to do some research on increasing your landing page conversion rate?  Victoria Secret’s targets a specific gender with their landing page, and creating gender specific landing page is the latest trend in landing page design.

Let’s go back to that Victoria’s Secret ad. …

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Everybody’s looking for that quick fix to increase their traffic.  So is there something out there that’s fast and effective?  Well, there’s an option of signing up with sites that will most likely scam you  out of your money, or you can implement any of the following tips:

• Get with the program: start blogging!  So if you haven’t noticed yet, everyone is blogging.  Big companies, small companies, and professionals at every level have taken on blogging, and so should you.  Don’t think that your line of work or your organization doesn’t require a blog; if you have a website, you …

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It sounds all too familiar: limited budget, limited resources, and a website that does not generate enough revenue, right? So if this is you, where should you start? If your online sales are low, then conventional wisdom tells you to bring more people to your site. It is a numbers game, after all, isn’t it? The more people you bring, the higher your chances of converting more of these visitors into actual clients. Of course, companies that sell conversion optimization services would disagree with this completely. But like many other realities online, the truth is somewhere in between.

Why …

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