How to Create Effective E-commerce Emails that Actually Work
Reading Time: 10 minutesSocial media, SEO, PPC – there are so many channels to channels to reach your customers, but of all these, email remains the most effective. According to HubSpot, email drives 2.53% of all e-commerce sales. Social, in contrast, amounts to just 0.22%. Email also converts much better than nearly every other channel. According to Monetate’s […]
Online Ad Fraud – Statistics and Trends [Infographic]
Reading Time: < 1 minuteDid you know digital ad fraud takes $1 for every $3 spent on digital ads and online advertisers are estimated to loss $7.2 Billion globally to bots in 2016. 37% of advertisers surveyed are ready to pay a premium of 11% or more for certified human traffic. Check out our infographic on Digital ad fraud […]
Anticipating Visitor Needs On Product Pages Increases Conversions By 15.3% [Case Study]
Reading Time: 4 minutesToo many e-commerce pages try to present too much information to the visitor without thinking of the appropriate placement, visitor eye flow and the visitors’ cognitive progression. As a result, you end up with e-commerce product pages that have all the information the visitors need;but difficult to use because the information is unorganized. Conversion optimization […]
The State of Omnichannel Shopping – Statistics and Trends
Reading Time: 2 minutesWith customers continuing to get more comfortable with omnichannel shopping, it has become one of the key driving factors of future in-store and online shopping experiences. Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement. Only 45% […]
E-commerce Product Return Rate – Statistics and Trends [Infographic]
Reading Time: < 1 minuteDid you know at least 30% of all products ordered online are returned, as compared to 8.89% in brick-and-mortar stores? 92% of consumers surveyed said that they would buy again if the product return process were easy, whereas 79% of consumers wanted free return shipping. Check out our new infographic for the latest E-commerce product […]
The Importance of Customer Loyalty Programs – Statistics and Trends
Reading Time: 2 minutesDid you know 61% of retailers cite customer retention as their biggest obstacle and a 5% increase in customer loyalty can increase the average profit per customer by 25% – 100%. Around 58% of respondents buy from these stores and brands whose loyalty programs they belong to at least once a month. 69% of consumers […]
Email Subject Lines – Statistics and Trends
Reading Time: < 1 minuteDid you know 47% of email recipients open email based on the subject line whereas 69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of 8% more than those with a subject line, whereas e-mails with personalized subject lines are […]
Case Study – Adding clarity to product pages and reducing visitor anxiety increases conversions by 34%
Reading Time: 4 minutesNot all pages are created equal. Each type of page in an e-commerce website has a unique impact on the store revenue. Optimizing bottom of the funnel pages boosts profits of e-commerce sites. For example, increasing conversion rate on product pages or the checkout process produces a greater impact on your bottom line compared to […]
Digital Coupon Marketing – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know 31 Billion eCoupons will be redeemed worldwide in 2019, up from 16B in 2014 and there will be 1.05 Billion mobile coupon users worldwide by 2019, up from 560M in 2014. More than 57.5% of US internet users have redeemed a digital coupon or code at least once in 2016 and is […]
Conversion Path Optimization – How Your Customer’s Path to Purpose Can Lead to Your Path to Conversion
Reading Time: 6 minutesWe’ve railed on at length in this blog about paltry online conversion rates. It seems like they are stuck in quicksand. Try as we might, we just can’t pull them out of the single-digit mud. Perhaps even more frustrating is the lack of reasoning about why the rates are so poor. A Google search for “why are […]
