Reading Time: 3 minutesUnderstanding your visitor is the underlying answer to creating a successful website. However, gathering the required information can prove to be quite a task. There are a variety of ways to gather key information about site visitors and of course the more methods you utilize and implement the greater the results. As we’ve noted in […]
Reading Time: 6 minutes**Thank you for all the wonderful comments and suggestions of analytics tools. This is an update of our last post with 5 more more great tools to add to your list. Never undermine the importance of testing and analyzing your site. On the most basic level, analytics data will help ensure whether or not you’re […]
Reading Time: 5 minutesWe’ve discussed the concept to personas in depth. We’ve reviewed the difference between personas and market segmentation. And finally, we discussed why personas are so important in the first place. This blog will shed light on the 4 main human temperaments. There are many human characteristics and temperaments, all of which can be divided (for […]
Reading Time: 5 minutesWe have discussed what personas are. We’ve also talked about the difference between market segmentation and personas. I’ve eluded throughout my previous blogs the reasons behind developing personas. But I want to take a closer look at why every site and business should create personas to represent their target markets. Did you ever notice how […]
Reading Time: 4 minutesOne of the terrors of written words is that once words are published, you can’t hide. Published words can haunt you FOREVER. Even if you pull your copy, someone will have read your words and doubtlessly have made decisions in relation to what he or she read. This person may have decided that your website, […]
Reading Time: 5 minutesAfter presenting the concept of personas to our clients they are confused because they think persona development is the same thing as market segmentation. It’s important emphasize that they’re not the same. However, persona creation relies heavily on market segmentation. In order to create personas you need to understand the market segmentation and the various […]
Reading Time: 4 minutesWe’ve mentioned in our blogs the idea of personas and their importance and relevance when creating your website and structuring your copy. I wanted to explain what personas are, why you should put so much emphasis on them, and how they can actually help you increase your website conversion rate. But a single post will […]
Reading Time: 3 minutesWe live in a world that offers a tremendous amount of information. The online world is even more intense, as readers often have the attention span of a gnat. The first, and sometimes only, chance that you have to catch a reader on your first screen is through your headline. A headline’s job is to […]
Reading Time: 4 minutesLast week I attended a webinar held by elastic path’s Jason Billingsley with guest speaker Mellissa Burdon of Future Now. The topic was 7 ways to boost your holiday conversion rate. It’s always nice to hear the guys at Future Now talking about conversion, and I thought that this webinar was particularly interesting. The webinar’s […]
Reading Time: 5 minutesDid you ever click on a PPC ad for Victoria’s Secret? You do not have to explain to me, I know that you wanted to get a gift for your wife or girlfriend. But maybe you are doing a conversion rate optimization project and you are clicking on that Victoria’s Secret ad again, but this […]
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