Every company that suffers from high cart abandonment, and they constitute the majority of e-commerce companies, are deeply frustrated about this issue. Your potential company is just a few clicks away, but they decide, last minute, to abandon, and it may very well be a result of something not sitting right with them ON YOUR CART PAGE!! At this point, you may want to consider some UX and conversion optimization tips to lower that abandonment and raise those conversion rates:
1. Provide images, short descriptions and links for the items in the cart
Everyone wants to make sure that the …Read More
It is very frustrating for businesses to see visitors arriving to the site and abandoning before conversion. Here are 5 tips to better engage customers at the product page level:
Multiple product imagesRead More
The problem with using a single product image is that it does not show the all the important features of the product, nor the different angles, which in turn opens up a series of questions and doubts from the potential customer. Using multiple images helps showcase your product from different angles, colors and features. Research shows that using multiple images result increase in conversion in comparison …
- February 5, 2013
According to e-commerce researchers, an average 65.23% of potential customers abandon their shopping cart. In this blog I have outlined some comprehensive steps that can help reduce cart abandonment.
Add Description for Fields Labels
Form field labels without an explanation could cause confusion regarding the information being asked of the customer. Most customers need extra help, so for example, instead of showing a “?” or having a mouseover effect that shows details of what’s being asked, you can simply display the information below the form labels.
Highlight Credit Card Fields with Security IconsRead More
Study shows that users …
I’ll often quote TED talks because I find them interesting and many topics relevant to CRO and general marketing trends. One recent talk I heard by Sheena Iyengar describes how to make choosing easier. The idea being that if customers are presented with less choices, or choices are strategically presented, it is more likely that customers will make a purchase.
Iyengar outlines 3 things that choice overload reduces:
Engagement – customers are less engaged. They will likely bounce or exit a site when overloaded Decision quality – the quality of their decision or AOV will be less. Satisfaction – customers …Read More
- January 8, 2013
In today’s world where focus is shifting from computers to smart devices, like tablets and phone, we can no longer ignore the fact that transactions are being made from these devices and the user’s preference is shifting. Ignoring only amounts to lost potential revenue.
Responsive web design is a way to design the website that can provide optimal viewing experience, better user experience in term of reading, navigation, and image sizes with least resizing, panning, and scrolling the pages across different devices. For example computers are different platform tablets and mobile phones.
“Responsive web design is the approach that suggest …Read More
- April 14, 2009
- Sales & Marketing
Early adoption is a lot of things. Addictive is one of them.
Who’s addicted to early adoption, you ask?
Both business owners and consumers.
You see, the relationship between business owner and early adopter is symbiotic. You need them as much as they need you.
Not a single day goes by without some question or comment from clients, potential clients, or subscribers to our RSS on the validity of personas for an ecommerce website. Of course, once we get our clients results, they are certainly on board. But convincing them of the personas role and effectiveness at the ecommerce front before beginning a project, has posed as a challenge.
Let’s get something out of the way though: is it possible to optimize without the use of Personas? Definitely.
So why personas for an ecommerce website? Let’s dissect this further:Read More
- April 8, 2009
Warning: this is a rant post.
I’m starting to wonder if there’s any other kind for me.
Today’s topic of choice: the new trend of online businesses removing email support from their websites.
You read right.
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