Reading Time: 4 minutesYesterday, I gave you a few reasons why welcome emails shouldn’t be dismissed. Today, I’d like to provide some practical tips for those who already utilize welcome emails. That’s straightforward enough, right? Well, not really. Some of these tips may require you to look at welcome emails in an entirely different light. It might even […]
Reading Time: 6 minutesIn 1999, The American Institute of Certified Public Accountants released some research about security and ecommerce after customer information was compromised on certain popular websites. I can already hear you questioning its relevance in 2009. But before you dismiss it, you should know one thing: it’s just as applicable today as it was then. Some […]
Reading Time: 3 minutesThese are troubling economic times. That much can’t be denied. Consumers feel the pinch as they find that it costs more to buy things. But now businesses are hurting, too. It’s also expensive to sell things. Skyrocketing fuel costs have turned consumers to the Internet for their shopping needs. After all, it can be easier, […]
Reading Time: 3 minutesNote: this post is a guest post by Ms. Katie Gatto . Your feedback is really appreciated. When most people think about how they will measure the success of their blog they look to the numbers that are provided by their analytics. While these numbers can be a helpful in figuring out your blog’s traffic […]
Reading Time: 3 minutesBarack Obama has lead a very unique, successful online campaign that I believe has helped him achieve the popularity, excitement, and buzz this past year. However, last week, when I browsed to his website I found that his site may be falling into what we like to call: creating FUDs (fears, uncertainties, and doubts).
Reading Time: 5 minutesMost websites do not pay close attention to the design of their top navigation bar. Yet simple changes made on this location of the page can make huge differences in conversion optimization. Prior to going bankrupt, Tower reported that they were able to double their conversion rates by adding a new navigational feature to their […]
Reading Time: 3 minutesRedesigning an existing ecommerce site is much harder than you may think. However, there are a couple of things that you can do to organize your ecommerce site that will immediately increase your conversion rate.
Reading Time: 4 minutesIn my first post, I discussed the first seven areas you should evaluate your ecommerce options. The areas we covered in the first post are: Out of the box features Time-to-market Ease of migration from current systems to new platform Ease of integration with external and internal systems Scalability issues Ease of customization (branding, change […]
Reading Time: 4 minutesCompanies have three main options to choose from when it comes to implementing an ecommerce site: Custom build the e-commerce website Choose an e-commerce packaged solution Go with a hosted ecommerce solution Each of those options has advantages and disadvantages. And while there are no correct an absolute answers in this area, there are some […]
Reading Time: 5 minutesSo you know your site needs to be optimized and now just need to find someone to do it. The following questions are ones you need to ask to ensure that you maximize your investment: 1. What increase in conversion rates should I expect? Can a conversion optimization company guarantee a specific rate increase? I […]
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