Reading Time: 3 minutesA retailer’s dream is the customer that comes to their site with credit card in hand and highly motivated to make a purchase. This customer will likely be the one to overlook some major FUDs causing elements on your site (Fears, uncertainties, and doubts), cause they’re ready to buy! But, hold on, there are two […]
Reading Time: 3 minutesI recently wrote the post about 5 UX and Conversion Tops on Product Pages. Here are 5 MORE tips to help you convert more at the product pages level. Customer Reviews Ratings People are more inclined to be swayed about a product by other consumers rather than what you have mentioned on the product page. […]
Reading Time: 6 minutesEvery company that suffers from high cart abandonment, and they constitute the majority of e-commerce companies, are deeply frustrated about this issue. Your potential company is just a few clicks away, but they decide, last minute, to abandon, and it may very well be a result of something not sitting right with them ON YOUR […]
Reading Time: 3 minutesIt is very frustrating for businesses to see visitors arriving to the site and abandoning before conversion. Here are 5 tips to better engage customers at the product page level: Multiple product images The problem with using a single product image is that it does not show the all the important features of the product, […]
Reading Time: 4 minutesAccording to e-commerce researchers, an average 65.23% of potential customers abandon their shopping cart. In this blog I have outlined some comprehensive steps that can help reduce cart abandonment. Add Description for Fields Labels Form field labels without an explanation could cause confusion regarding the information being asked of the customer. Most customers need extra […]
Reading Time: 3 minutesI’ll often quote TED talks because I find them interesting and many topics relevant to CRO and general marketing trends. One recent talk I heard by Sheena Iyengar describes how to make choosing easier. The idea being that if customers are presented with less choices, or choices are strategically presented, it is more likely that […]
Reading Time: 3 minutesIn today’s world where focus is shifting from computers to smart devices, like tablets and phone, we can no longer ignore the fact that transactions are being made from these devices and the user’s preference is shifting. Ignoring only amounts to lost potential revenue. Responsive web design is a way to design the website that […]
Reading Time: 3 minutesEarly adoption is a lot of things. Addictive is one of them. Who’s addicted to early adoption, you ask? Both business owners and consumers. You see, the relationship between business owner and early adopter is symbiotic. You need them as much as they need you.
Reading Time: 4 minutesNot a single day goes by without some question or comment from clients, potential clients, or subscribers to our RSS on the validity of personas for an ecommerce website. Of course, once we get our clients results, they are certainly on board. But convincing them of the personas role and effectiveness at the ecommerce front […]
Reading Time: 4 minutesWarning: this is a rant post. I’m starting to wonder if there’s any other kind for me. Today’s topic of choice: the new trend of online businesses removing email support from their websites. You read right.
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