Reading Time: < 1 minuteDid you know at least 30% of all products ordered online are returned, as compared to 8.89% in brick-and-mortar stores? 92% of consumers surveyed said that they would buy again if the product return process were easy, whereas 79% of consumers wanted free return shipping. Check out our new infographic for the latest E-commerce product […]
Reading Time: 2 minutesDid you know 61% of retailers cite customer retention as their biggest obstacle and a 5% increase in customer loyalty can increase the average profit per customer by 25% – 100%. Around 58% of respondents buy from these stores and brands whose loyalty programs they belong to at least once a month. 69% of consumers […]
Reading Time: 12 minutesWhile there are many different channels you can use to communicate with your potential customers, email remains one of the most compelling. Email is 40 times more effective in acquiring new customers as compared to Facebook or Twitter. In this post, I will explain the steps we took in 2015 to grow our email list […]
Reading Time: < 1 minuteDid you know 47% of email recipients open email based on the subject line whereas 69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of 8% more than those with a subject line, whereas e-mails with personalized subject lines are […]
Reading Time: 13 minutesMost online shoppers are goal-oriented. Even when just browsing, they are trying to accomplish a goal. You must design every page on your website to help visitors succeed in their quest. If your webpage does not serve what the visitor is looking for, or, even worse, if it increases the visitor’s fears, uncertainties, and doubts […]
Reading Time: 4 minutesNot all pages are created equal. Each type of page in an e-commerce website has a unique impact on the store revenue. Optimizing bottom of the funnel pages boosts profits of e-commerce sites. For example, increasing conversion rate on product pages or the checkout process produces a greater impact on your bottom line compared to […]
Reading Time: 2 minutesDid you know 31 Billion eCoupons will be redeemed worldwide in 2019, up from 16B in 2014 and there will be 1.05 Billion mobile coupon users worldwide by 2019, up from 560M in 2014. More than 57.5% of US internet users have redeemed a digital coupon or code at least once in 2016 and is […]
Reading Time: 18 minutesEditor note: All strategies outlined in this article should be deployed on your website using AB testing. By doing so, you will measure the effectiveness of these strategies and whether they work for your or not. We highly recommend using Invesp’s The Essentials of Multivariate & AB Testing guide. Let’s start with the bonus! I faced […]
Reading Time: 8 minutesIn today’s digital landscape, standing out from the competition is critical for any business looking to succeed online. An effective way to differentiate your website and improve conversions is through conversion rate optimization (CRO). At the core of any successful CRO strategy is a detailed competitive analysis. This involves thoroughly evaluating your top competitors’ websites […]
Reading Time: 7 minutesConverting a blog visitor to a subscriber is a rewarding experience. It sends you as a blogger a signal that you are on the right track. But how do you increase your blog subscriptions? In this post, I will share with you 14 conversion optimization tactics that you can use to increase your blog subscriptions.
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