All posts by Khalid Saleh

  • 16 Questions To Ask Before Hiring Conversion Optimization Company

    Questions you must ask before hiring a conversion optimization company

    Hiring the right conversion optimization firm will have a significant impact on your bottom line.

    A sharp CRO team with an accurate methodology can generate significant increases in your conversion rates. Hiring the wrong team, on the other hand, will be throwing money down the drain. Even worse, it will be wasting meaningful time you could be using to generate more revenue.

    There is not a way around doing your due diligence when it comes to hiring a conversion rate optimization firm. You will have to look at the company track record, talk to the team that will be working

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  • How we grew our email list by 15,712 subscribers (184%) in 12 months

     

    While there many different channels you can use to communicate with your potential customers, email remains one of the most compelling.

    Email is 40 times more effective in acquiring new customers as compared to Facebook or Twitter.

    In this post, I will explain the steps we took in 2015 to grow our email list by 184%, adding 15,712 new subscribers.

    Our history with email

    We are big believers in email marketing. As a matter of fact, it is the one strategy we started using from the very first day at Invesp.

    Over the last 10 years, we grew our

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  • Email Subject Lines – Statistics and Trends

    email subject line statistics

    Did you know 47% of email recipients open email based on the subject line whereas  69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of 8% more than those with a subject line, whereas e-mails with personalized subject lines are 22% more likely to be opened. Check out our infographic on E-mail subject lines for latest statistics and trends.

     

    Infographic by- Invesp Conversion Optimization

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/email-subject-lines.png”><img src=”https://www.invespcro.com/blog/images/blog-images/email-subject-lines.png” alt=”Email Subject Lines

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  • Now available: The Definitive Guide To Multivariate and AB Testing

    The definitive guide to AB and Multivariate Testing

    We are glad to announce that The Definitive Guide To Multivariate and AB Testing is now available in both HTML and PDF format. This guide is a must read for anyone interested in getting an in-depth knowledge of AB and multivariate testing.

    The guide covers the following chapters:

    Chapter 1: What is AB testing? Chapter 2: What is multivariate testing? Chapter 3: What is the difference between AB and multivariate testing? Chapter 4: Comparing AB and multivariate testing tools Chapter 5: The process of creating a successful AB test Chapter 6: What elements should you test in an AB test? Chapter 7: Multivariate and

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  • Effective website navigation (even if you’re not a usability expert)

    website navigation

    Most online shoppers are goal oriented.

    Even when just browsing, they are trying to accomplish a goal. You must design every page on your website to help visitors succeed in their quest. If your webpage looks like it does not serve what the visitor is looking for, or, even worse, if it increases the fears, uncertainties and doubts (FUDs) of the visitor, you can expect the visitor to bounce off or exit your website very quickly.

    Even highly motivated visitors tend to lose patience with a website that does not give them the information they need.

    Website navigation serves the critical

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  • Case Study – Adding clarity to product pages and reducing visitor anxiety increases conversions by 34%

    Not all pages are created equal. Each type of page in an e-commerce website has a unique impact on the store revenue.

    Optimizing bottom of the funnel pages boosts profits of e-commerce sites. For example, increasing conversion rate on product pages or the checkout process produces a greater impact on your bottom line compared to increasing the conversion rate of the home page or category pages.

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  • Digital Coupon Marketing – Statistics and Trends [Infographic]

    Digital coupon marketing

    Did you know 31 Billion eCoupons will be redeemed worldwide in 2019, up from 16B in 2014 and there will be 1.05 Billion mobile coupon users worldwide by 2019, up from 560M in 2014. More than 57.5% of US internet users have redeemed a digital coupon or code at least once in 2016 and is expected to reach 59% by 2016. Check out our infographic on “Digital Coupon Marketing” for latest statistics and trends.

     

    Infographic by- Invesp Conversion Optimization

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/digital-coupon-marketing.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/digital-coupon-marketing.jpg” alt=”Digital coupon marketing

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  • Global Online Retail Spending – Statistics and Trends

    Editor Note: If you are looking to increase your ecommerce store revenue, we highly recommend reading the article: 31 E-commerce Conversion Rate Optimization Ideas You Must Try. 

    Global online retail sales are growing and is estimated to reach 8.8% of total retail spending in 2018 as compared to 7.4% in 2016.  In terms of country, UK has the highest retail E-commerce sales as %age of total retail sales (15.6%) , followed by China (13.8%), Norway (11.5%), Finland (10.8%) and South Korea (10.5%).  Check out our infographic “Globe Online Retail Spending” for latest statistics and trends.

    Infographic by- Invesp Conversion Optimization

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