All posts by Khalid Saleh

  • The State of Conversion Rate Optimization

    No doubt, conversion rates of your website are very important. Even a modest increase in conversion rate results in enormous increase in profit. So, conversion rate optimization is the best way to get more customers without spending extra on increasing your website traffic, thus advertising. In theory conversion rate optimization looks like something that every company should be doing. But what is the actual state of conversion rate optimization? Check out our infographic “The State of Conversion Rate Optimization” to know what marketers think about CRO and average conversion rate by industry.

    Infographic by- Invesp Conversion Optimization

    To Publish

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  • How Discounts Affect Online Consumer Buying Behavior [Infographic]

    Did you know more than 64% of online consumers wait to buy things until they go for sale, whereas more than 59% search for promo codes before buying anything online. Around 30% of online consumers sign up for price tracking service to get an email when price drops for the item they want to buy whereas 22% of consumers purchase products from their preferred brands only when on sale or with coupon. Check out our infographic “How Discounts Affect Online Consumer Buying Behavior” for latest statistics and trends.

    Infographic by- Invesp Landing Page Optimization Company

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  • 3 Things UI/UX Designers Need to Know About Conversion Rate Optimization

    Things UI/UX Designers Need to Know About Conversion Rate Optimization

    For a layman, UX and CRO almost seem like the same thing.

    After all, they both involve creating the best possible user experience for customers.

    Where UX and CRO differ is in their approach to the customer experience and their end goal. CROs want more conversions (howsoever they may be defined in an organization). To do this, they might change the copy, test different designs and rely on analytics data to make decisions.

    What exactly do UX designers need to know about CRO? And in what ways can they change their UX practices to accommodate CRO goals?

    In this post,

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  • Cross Border Shopping – Statistics and Trends

    Cross Border Shopping Statistics

    Cross-border shopping is growing and cross-border e-Commerce is estimated to reach $1 Trillion in 2020. Around  54% of US digital shoppers reported making online purchases from foreign site in the past. 67% of global consumers who shop abroad are buying because prices are lower outside of their own country. Check out our infographic on Cross Border shopping for latest statistics and trends.

    Infographic by- Invesp Landing Page Optimization Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/crossborder-shopping.png”><img src=”https://www.invespcro.com/blog/images/blog-images/crossborder-shopping.png” alt=”Cross Border Shopping Statistics and Trends” width=”580″></a></p><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

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  • How to Create E-commerce Emails that Actually Work

    ecommerce email marketing

    Social media, SEO, PPC – there are so many channels to channels to reach your customers, but of all these, email remains the most effective.

    According to HubSpot, email drives 2.53% of all e-commerce sales. Social, in contrast, amounts to just 0.22%.

    Email also converts much better than nearly every other channel. According to Monetate’s Q1 2015 report, email has a conversion rate of 2.18%. This is higher than search (2.04%) and social media (1.17%) traffic.

    This is why in a survey of marketers, 68% ranked email as ‘excellent’ or ‘good’ for ROI – far ahead of PPC (54%) or

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  • Online Ad Fraud – Statistics and Trends [Infographic]

    online ad fraud statistics

    Did you know digital ad fraud takes $1 for every $3 spent on digital ads and online advertisers are estimated to loss $7.2 Billion globally to bots in 2016. 37% of advertisers surveyed are ready to pay a premium of 11% or more for certified human traffic. Check out our infographic on Digital ad fraud for latest statistics and trends.

    Infographic by- Invesp Landing Page Optimization Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/ad-fraud.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/ad-fraud.jpg” alt=”Ad Fraud Statistics and Trends” width=”580″></a></p><br /><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

    Bots account

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  • How Effective is Inbound Marketing – Statistics and Trends [Infographic]

    Did you know inbound leads on average cost 61% less as compared to outbound leads and 3 out of 4 inbound marketing channels cost less than any outbound channel. Check out our new infographic “How Effective is Inbound Marketing” for latest inbound marketing statistics and trends.

     

    Infographic by- Invesp Conversion Optimization Services

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/inbound-marketing.png”><img src=”https://www.invespcro.com/blog/images/blog-images/inbound-marketing.png” alt=”How effective is inbound marketing” width=”580″></a></p><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

    Businesses that mainly rely on Inbound Marketing save more than $14 for every newly acquired customer

    Globally,

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  • Anticipating Visitor Needs On Product Pages Increases Conversions By 15.3% [Case Study]

    conversion rate case study

    Too many e-commerce pages try to present too much information to the visitor without thinking of the appropriate placement, visitor eye flow and the visitors’ cognitive progression.

    As a result, you end up with e-commerce product pages that have all the information the visitors need;but difficult to use because the information is unorganized. Conversion optimization is about anticipating the information that the visitor needs, and presenting that information to the visitor at the right time and in the correct placement and location.

    This case study demonstrates how presenting information at the right time and the right location, as well as

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