All posts by Simba Dube

  • Jobs To Be Done Framework in Conversion Optimization Projects

    By Simba Dube

    The primary goal of every CRO Agency is to increase website conversions by ensuring that every aspect of the site is functioning properly. Weeks and months are spent conducting different conversion researches so that every element on the site persuades customers to either make a purchase, download, signup or subscribe.  

    But, having a well-functioning or a usable site doesn’t always guarantee an increase in conversions  —at best, it only increases conversions by 5%. So, besides the site usability, what is the other aspect that optimizers focus on? 

    Take a guess!

    Yes, you’re right. Optimizers also have to peek inside the …

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  • 6 Website Usability Mistakes that Every Developer Should Avoid

    By Simba Dube

    Regardless of the type of website you are working on, it goes without saying that the process of web development requires a team effort between developers, conversion experts, and UX designers. 

    Designers and developers are both analytical and creative problem solvers, and for years, their collaboration has proven that it can move mountains and offer users a great experience. 

    The task of the user experience team is to define and refine roadmaps on the site/product based on the users’ needs, whereas developers are there to implement and breathe life into the design. They both need each other’s contributions to make …

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  • A Guide To UX Data Analysis For Actionable Insights

    By Simba Dube

    As Optimizers, we are obsessed with the idea of giving visitors a great user experience. Even when we open a random website, we have this tendency of looking for anything that can impede users from having a great experience on that site. 

    We conduct research, take months gathering data using different CRO techniques and we spend weeks categorizing, classifying and organizing the data into valuable insights.

    The data we gather can either be quantitative or qualitative, but regardless of the type, it’s important that we analyze it so that we know how to communicate the findings in a way that …

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  • What Comes First: Content or Layout?

    By Simba Dube

    The 1960s were known for many things, but to copywriters and advertisers, it was the golden age. The Mad Men era was popularized in the hit series Mad Men which focused on the madison square garden advertising agencies that changed creative and copy forever.

    This reminds me of William Bernback‘s statement,

    There are a lot of great technicians in advertising. And unfortunately, they talk about the best game. They know all the rules…They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of …

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  • Top 6 A/B Testing Questions Answered | #CRO

    By Simba Dube

    How well do you know A/B testing? Admittedly, as an Optimizer or Digital Marketer, you are probably best friends or you know a lot. But one of the things I like about split testing is that even though you think you know it best, it always surprises you. 

    Each A/B testing case study comes with its own set of differences and lessons.   

    Having questions to ask about A/B testing isn’t just a great way to learn more about split testing, but it’s a great way to avoid making futile mistakes. To do that, though, you need to know all the …

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  • 15 A/B Testing Ideas To Increase Conversion Rate Of Your Lead Generation Website

    By Simba Dube

    “We always test to see what visitors like” Of course, there may be other tactical ways to come up with compelling lead generation strategies, but most of the digital marketers rely on AB testing and they have actually developed a “we should test this and test that” mentality.   In times like these, your site has to remain relevant and keep on generating leads. So, if you need some AB test ideas, this article could be just what you needed. 

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  • A Guide To Creating Effective Website Polls That Increase Conversions

    By Simba Dube
    • September 2, 2019
    • UX

    Over the past few years, the use of websites polls and surveys has become excessive and disruptive yielding valuable feedback. The reality is, many people are annoyed by them. However, there aren’t many ways to capture real-time responses while the customer is shopping or subscribing, or just browsing a site.

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  • A Guide To Usability Testing Procedure And Creating Tasks For Successful Usability Testing

    By Simba Dube
    • August 14, 2019
    • UX

    When it comes to qualitative research techniques used in Conversion Rate Optimization, there are quite a few that give a good amount of insights on user reactions and feedback. One such method is usability testing.

    However, as Ayat stated in her article titled 9 Tips to Conducting Accurate Qualitative Research, “qualitative research is only as good as the process and goals behind it.”

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    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

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