Reading Time: 11 minutesHow much do you hate seeing abandoned carts? I don’t like them either. But they are inevitable…just like bounce rates. When we conducted a research study on statistics of shopping cart abandonment rate, guess what we found? Out of 100 people who add items to a cart, only 35 make a purchase. The rest abandon […]
Reading Time: 3 minutesDo you know that if you were able to stack all of the content that is being created every single week, you will actually be able to circle the earth 222 times? Yes, the digital marketing space is jam-packed with content. Relying on SEO for traffic might just be one way of shooting yourself in […]
Reading Time: 10 minutesYou click on a link, but instead of landing on the site page you want, a 404 error page pops up, indicating that the requested page does not exist. We all have been there before…and it can be so annoying sometimes. As someone who takes a stroll on the web every day, I run out […]
Reading Time: 11 minutesHow many of you treat emails as your products? I’m guessing, a few… Just like the product you sell, welcome emails have to satisfy the customer’s needs or wants. Your new subscribers have to see value in the first email you send them from the word go. That’s how you get them hooked. Considering that […]
Reading Time: 8 minutesOne of the unwritten laws governing UX’s world is that designers have to borrow insights from the established field of psychology during their creative process. An understanding of the principles of human behavior, aspirations, and motivations are instrumental in making users perform the actions they are expected to. When we talk about simplicity for novel […]
Reading Time: 10 minutesLet’s start with one simple fact: you need a post-holiday marketing strategy. Why? Remember that common saying? Failing to plan is planning to fail. Yes, without a post-holiday marketing strategy, your business will either underperform or tank no matter its size. This is actually one of the unwritten laws governing the world of eCommerce.
Reading Time: 9 minutesThis was the hypothesis used by the Etsy team when they were building an infinite scrolling feature on their website: “Changing the pagination to ‘infinite scroll’ on the search results page, will increase items viewed and eventually purchases, as this is easier for the user.” But after running the A/B test, the results surprised the […]
Reading Time: 9 minutesCustomers’ love for a bargain is indisputable. If I wasn’t one of them, I would’ve thought that maybe they are conditioned to only make a purchase when they think they are getting a great deal. But being both a customer and a marketer has helped me understand both spheres. I understand why customers like promotions, […]
Reading Time: 9 minutesIn a world where there are tons of brands providing loyalty programs, have you ever wondered why consumers are becoming less loyal to the brand and more loyal to the program? I’m not, by any means, downsizing the importance of loyalty programs to brands –it is no secret that they do have their own sets […]
Reading Time: 7 minutesDuring the lockdown, I picked this new hobby of binging marketing podcasts every single day. At first, it was a way of trying to avoid lockdown boredom, but it ended up being a regular in my everyday to-do list. The more I inhaled different podcasts is the more I started to realize that there’s nothing […]
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