Reading Time: 8 minutesOnline business is fiercely competitive with the billions of companies available today. Using a website that is not optimized for conversions is akin to bringing a knife to a gunfight – you won’t win. This is why companies should hire a competent CRO company to ensure that they get more value from their existing traffic. […]
Reading Time: 11 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. If you do a quick google search, you will see 1000s of […]
Reading Time: 3 minutesWhen it comes to marketing, you’re often told that your brand story, copy, customer experience & customer service can help increase your conversions. That’s true. But to increase your conversions, those elements have to stand out. This means that you can have a good brand story, copy, customer experience, and still have a low conversion […]
Reading Time: 13 minutesIt must be nice… Having maximum control over everything that has to do with your product. I mean who doesn’t want to control their branding, messaging, and of course, the profits that come with it. I assume that this is what most eCommerce founders think before either switching from B2C or B2B to the direct-to-consumer DTC […]
Reading Time: 15 minutesThe year is 2020. The world is crippled by a pandemic outbreak. Brick-and-mortar stores have been forced to close, and visitors are stuck to their devices now more than ever before. Online shopping is only growing. This of course triggers technological advancement and growth within eCommerce. We have seen an explosion in the number of […]
Reading Time: 8 minutesWhile the arrival of the pandemic has been a curse to physical stores, it’s been a blessing in disguise for businesses that sell their products online. ECommerce brands have been experiencing significant gains in the past few months. Companies that didn’t have an online presence and relied heavily on brick-and-mortar or department stores saw a […]
Reading Time: 12 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Although eCommerce websites come in different shapes and sizes, there are very […]
Reading Time: 10 minutesThe post-purchase experience in the eCommerce space is totally disjointed. This is because we, as marketers, tend to focus on acquiring new customers, and we often regard the sale as an endpoint. Most of us tend to forget about the customer once they check out. Not even a follow up is done to see what […]
Reading Time: 2 minutesAt the beginning of every year or quarter, we set targets and goals for Invesp’s revenue. Almost every company has revenue goals and revenue plans – but that doesn’t guarantee success. Setting revenue targets is something that anyone can do. It’s that easy. The hardest part of revenue marketing is breathing life into that revenue […]
Reading Time: 12 minutesWhat’s a good customer retention rate in the eCommerce space? In an ideal world, it’s 100%. But ours is not an ideal world, so a 100% retention rate is difficult to achieve. We live in a world where businesses often lose touch with existing customers in pursuit of new ones. How sad!
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