The question of website redesign vs. conducting CRO optimization is familiar to companies with a strong online presence. In some instances, gradual conversion optimization effort is the way to go, sometimes a redesign is inevitable.
However, there is a dilemma here.
Although getting new customers to convert remains to be a challenge, once they do convert, returning customers love the site and experience. Would you disrupt and invest in something loyal customers seem pretty okay with?Read More
- Posted in Infographics
Growth rates for the Software as a Service business model are inspiring high.
You can just check the astounding Dropbox 3900% growth over 15 months, reaching over $1 billion in annual revenue run rate in 2017. Or Slack’s 63% paid seat growth in 5.5 months. Or Zendesk’s dollar-based net expansion rate of 115% during the fourth quarter of 2016. But SaaS companies need to grow at these impressive rates.
Unlike companies in other industries, which would happily welcome a 20% annual growth, a software company growing at 20% annually has a 92% chance of extinction within a few years.
To …Read More
- Posted in A/B Testing
You must cover all the bases to get reliable results from your A/B tests.
A/B testing mimics scientific experiments, and similarly will not provide you a 100% certainty in 100% of tests that you run. Only few marketers are aware of the limitations of the method and know how to run it to get valid results and minimize the risk of false positives and false negatives.
That’s why Martin Goodson, now the Chief Scientist at Evolution AI, wrote a paper called “Most Winning A/B Test Results Are Illusionary.” In his paper, he explained that badly performed A/B tests are more …Read More
What Are Product Recommendations
Product recommendations engine is a vital feature in e-commerce.
There is no way to argue against it. E-tailers widely use it (particularly top e-tailers, just go on Amazon.com), shoppers already expect to see it and the benefits are indisputable (the statistics below are cutting evidence).
This comprehensive piece will give you a full understanding of the world of product recommendations.
You will discover how product recommendations are generated in a personalized and dynamic manner, the types of recommendations you could use, and the locations in which you could implement them.
You will also learn some tips …Read More
What Is Heuristic Evaluation?
The word heuristic refers to a rule of thumb adopted based on an experience or common knowledge. Ultimately, an heuristic evaluation is based on a set of rules that represents the best practices a website should include.
As a usability method, heuristic evaluation detects usability problems within a website and helps in creating educated changes to site improvement. It is a valuable technique in the sense that it gives a quick feedback and it is extremely cost effective.
About 20 years ago, when Jakob Nielsen first introduced this method, conducting a heuristic evaluation was mainly a …Read More
For the love of landing pages, let’s turn them into high-converting machines for our websites.
Who wouldn’t love landing pages? Helpful to visitors and great allies to companies, landing pages drive targeted traffic to your website, bringing in qualified prospects in search for the solutions you and your company offer.
A website can increase leads in 55% by increasing the number of landing pages from 10 to 15. However, generating leads is still the top marketing challenge. The median conversion rate among different industries for lead generation pages falls between 2.6% and 6%. So, there is still room for improvement.Read More
There is no such a thing as a perfect website.
No designer, developer, or marketer can alone spot the entire range of problems on a website.
Why? One direct reason is that only real users can identify some of these problems.
The market nowadays is a fierce battlefield, as everyone is striving to provide the best they can for their users. At the frontline, marketers need techniques to better understand websites’ visitors and customers.
There are many articles that tackle usability testing and its benefits. But most of these articles deal with usability as a broad and theoretical term. …Read More
- Posted in Ecommerce
Technology and connectivity are rapidly changing. In an aggressively commoditized economy, businesses need to break out of commoditization to a more experience-based offering, if they want to succeed and outshine competitors.
Many giants in the industry are recognizing this need, so they are trying to provide everlasting experiences for customers through omni-channel touchpoints.
Online retailers have the challenge of turning the quite mundane experience of online shopping into a unique experience.
Of course, on the website itself, distinguishing the experience from other online retailers is challenging enough. Most of the distinction happens at purchase, receipt of the product, …Read More
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The Art and Science of Converting Prospects to Customers
By Khalid Saleh and Ayat Shukairy
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