The thought of working backwards is counter-intuitive to most humans.
From birth, everything we learn and every example we are given about how to get from point A to point B, whether it be on an actual journey, or eating dinner, or building a house; tells us to start at the beginning, follow the right path and get to the end.
But that “straight line” approach to completing a task only works if we understand where we want to go: our goal.
Without knowing specifically where we want to be after completing a task, we will not likely use …Read More
The following case study was conducted to increase a website conversion rate through improving site navigation and helping customers locate the products they are looking for. The test was designed to result for an increase in conversion, as well as of course, overall customer satisfaction with regard to navigation and site experience.
PrintGlobe was founded in 1995 in Texas to enable clients to design, quote and order a wide range of graphic and printing products. Today, PrintGlobeis the default destination for many for printing products and services.
PrintGlobe believes in providing the most comprehensive range of printing services …Read More
Every wonder how you determine the overall effect the optimization of one group of pages will have on the overall website? If I run a test on category pages and see a 30% uplift – it will not be reflected overall throughout the site; i.e. you won’t see 30% uplift in your overall conversion rate.
Why is this? Well, the reality, not each page on your website has the same impact on your conversion rate optimization project.
At Invesp, we assign the different of pages on a website a specific “value” which we call the conversion correlation factor. The …Read More
- Posted in Conversion Rate Optimization
What’s the answer?
When you are trying to maximize website and landing page conversion rates, the problem is that it’s nearly impossible to even know what is the question.
Do you use the results and advice that comes from of all the great conversion rate optimization, A/B testing and analysis you find around the web? Or do you spend buckets of cash on a CRO specialist to set up your own testing program? Or do you do it yourself?
And even if you know these answers, where do you begin?
First, while most online information on CRO …Read More
According to current reports, at present only about 1.6 billion people use their mobile devices to shop online globally. However, by the end of 2017, over two billion mobile phone or tablet users will make some form of mobile commerce transaction. 95% of mobile internet users look up local information on their phones for the purpose of calling or visiting a business. Presently, mobile devices account for 19% of all US retail e-commerce sales. This figure is estimated to reach 27% by the end of 2018, which represents 1 out of every 4 US retail e-commerce dollars. Check out our …Read More
2014’s holiday sales season is in full swing and so far the reviews are mixed.
According to the National Retail Federation, overall retail sales, including online and in-store, were down 11% from 2013, to $50.9 billion, for the kickoff Black Friday weekend.
And there were more slumping sales figures (vs. 2013) in the NRF’s research:
Overall, about 134 million people shopped over the 4-day weekend, down 5.2% Average sale per online customer is down 10.2% to $159.55 Average total spend per shopper over the weekend: $380.95, down 6.4%
Despite the disappointing early data, the NRF sticks by its optimistic prediction for …Read More
Did you know that the U.S. social media advertising revenue is estimated to increase by more than 194%, to reach $15 billion in 2018? This increase is from $5.1 billion last year, which translates to a 24.0% annual growth rate. This means that U.S. social mobile Ad revenues are estimated to grow from $1.5 billion in 2013 to $7.6 billion in 2018, a marked 38.3% growth rate. Check out our infographic on “Social Network Ad Spending – Statistics and Trends” for information on the global Ad spend per region on social networks and many more interesting statistics.
Infographic by- …Read More
- Posted in Conversion Rate Optimization
The character of Don Draper, the dapper protagonist of the multi-Emmy Award winning program Mad Men, is a composite drawn in part from a number of real-life advertising people.
Draper’s professional accomplishments are said to be based on those of Rosser Reeves. Among other notable contributions to the profession, Reeves helped develop the idea that advertising must highlight a product’s Unique Selling Proposition (USP – sometimes referred to as unique value proposition or UVP).
Reeves’ more famous applications of the USP principle include “Melts in your mouth, not in your hands” for M&Ms candy, and “Better Living Through Chemistry” for Dupont Corporation.Read More
The Art and Science of Converting Prospects to Customers
By Khalid Saleh and Ayat Shukairy
- Value Proposition:What is It, How It Works, And Why You Should Pay Attention to It
- Are Customer Journey Maps More Than A Pretty Diagram? Are They Worth The Investment?
- The Importance of Same Day Delivery – Statistics and Trends
- A Case Against Personas
- The Importance of Influencer Marketing – Statistics and Trends
- How PURE Can Boost Your Website Conversion Rates To A Whole New Level
- How A Cognitive Walkthrough Can Improve Website Usability and Conversions
- Navigational Stress Tests: How to Increase Conversions With Three Simple Questions?
- Six Steps to Creating The Complete Customer Journey Maps
- Personas Strategy : What you Need to Know and How to Copy it