• Tips and Best Practices for Writing Better Ad Copy

    It’s often the single, tenuous bridge between your landing pages and all the potential customers searching online for products and services like yours.

    How it’s written affects your ranking in paid search results and cost per clicks.

    Even if they think it’s really important, PPC ad copy is far more important than most people realize. Seemingly minor differences in the copy can be the tipping point between a very successful campaign and wasting your PPC budget.


    Basic Benefits of Good Ad Copy

    (While you can run paid ads on a number of different platforms, including major search engines and many

    Read More
  • Want to Design a High-Converting Landing Page? Work on Your Unconversion Rate

    Imagine you have done all the conversion rate optimization work and now you live in a world of perfect landing pages. All you have to do is get visitors to click on your link and ~ poof ~ once they see your landing page, they all convert.

    It’s a dreamland scenario for conversion optimizers, but it’s not as far-fetched as it sounds.

    For an extreme example, if you gave away a Ferrari to everyone who took your call-to-action, you’d likely get a 100% conversion rate – though you’d be in dreamland for entirely different reasons.

    Back to reality, depending on

    Read More
  • Online Consumer Shopping Habits and Behavior

    Editor Note: If you are looking to increase your ecommerce store revenue, we highly recommend reading the article: 31 E-commerce Conversion Rate Optimization Ideas You Must Try. 

    More than half (62%) of US consumers with Internet access now shop online at least once a month. More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences. Check out our new infographic titled, “Online Consumer Shopping Habits and Behavior” to know more about buying habits of online consumers and latest online shopping trends.

    Infographic by- Invesp conversion rate optimization

    To Publish this Image on your Blog

    Read More
  • How to Get Back Abandoned Ecommerce Shopping Carts

    It looms over ecommerce like a rain cloud over the parade. While online shopping continues to grow in leaps and bounds, all of us lament that it could be many times better if two-thirds of shoppers didn’t abandon their shopping carts before checkout.

    To get an idea of the impact of shopping cart abandonment on ecommerce, look at the numbers. If you assume an average abandonment rate of 65%, then all your ecommerce sales come from the 35% of carts that are not abandoned. If you reduced abandonment by 10%, or 6.5% of those who abandoned, your online sales would

    Read More
  • 3 Ways Companies Use Social Media to Increase Conversion Rates

    How’s your social media marketing working for you? If yours is like most businesses, it’s fallen a little short of expectations, or a lot short.

    If your social marketing has been a let down, consider these three points:

    Stop thinking of social as a straight-line sales or lead generation channel. If you’re trying to sell directly on social, you’re missing the point. ‘Social’ means ‘human interaction’ and without that interaction, your social will fail. Stop thinking of social as a popularity contest. If you consider your social to be a failure because you have fewer ‘likes’, ‘followers’ or ‘connections’ than you hoped, then

    Read More
  • SEO & Content Marketing: One Way to Boost Both

    At Invesp we’d like to think that conversion optimization is the most important link in the digital marketing chain between your target customers and a qualified lead or an ecommerce sale.

    But if we were an SEO company we’d be singing a different tune. How can conversions be so important if you need traffic before you can start converting? From that point of view traffic and the SEO that brings it appear to be the most important link in the chain.

    Want to know what’s really most important? Think about SEO and conversions, and think about one without the other.

    Read More
  • AB Tests That Destroy the Myths Created by AB Testing

    Remember the good old days of retailing? You could count on at least two truths. First, advertising would get people into your store and, second, you converted some of that traffic into customers – at least 20% of them, with many sectors enjoying rates of 50% or more.

    And there was a bonus truth: ‘cart abandonment’ wasn’t in your vocabulary.

    Then along came ecommerce. The two truths remained the same. Online advertising, like SEO and PPC, would drive customers to your website. But the second truth proved shocking. While conversions still occured, online conversion rates were an appalling 2% to

    Read More
  • Keep Your Mcommerce Website Optimization in Perspective

    If in the past year there’s been an ecommerce topic hotter than the disruption caused by mcommerce, well, let us know in the comments below. Other issues may have enjoyed their 15 minutes, but mobile commerce has been somewhere on the podium for the past few years.

    E-retail specialists, conversion rate optimizers and web site designers tout the advantages of mobile optimization because shoppers increasingly use their mobile devices to buy. Many (at least those sounding the death knell for desktops) go so far as to say you should optimize your site for mobile first, then convert your mobile site

    Read More
Page 29 of 49« First...1020...2728293031...40...Last »