• How Social Media Influences Purchase Decisions – Statistics And Trends [Infographic]

    4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals. Check out our new infographic titled, “How Social Media Influences Purchase Decisions – Statistics And Trends” to know more about this topic.

    Infographic by- Invesp

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    <a href=”https://www.invespcro.com/social-media-purchase-decisions.jpg”><img src=”https://www.invespcro.com/social-media-purchase-decisions.jpg” alt=”How Social Media Influences Purchase Decisions – Statistics And Trends” width=”580″></a></p><br />
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  • 6 Fixes for Your Ecommerce Checkout to Improve Conversion Rates

    If anything, it’s a major flaw in accepted ecommerce strategy that we pay more attention to attracting customers than we do to the checkout process they follow. Never before has the need to study retail checkouts been so high than since the emergence of ecommerce. And, considering the pitiful conversion rate, never has it been more crucial.

    Battle the FUDs

    If your online customer had the same familiarity and certainty she has in the checkout line of a bricks and mortar store, where she is even willing to wait to checkout, you could expect your conversion rate optimization to move

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  • The Importance of Providing a Great Customer Experience [Infographic]

    Ecommerce sites all over the world are quickly realizing that a great customer experience is where the money’s at. Poor customer service negatively impacts a customer’s experience, as witnessed by 89% of eCommerce consumers. They quickly stopped buying at stores that offer poor customer service. Given the fact that it costs 6 to 7 times more to attract a new customer than to retain an old one, improving customer experience is all the more important. Check out our new infographic titled, “The Importance of Providing a Great Customer Experience ” to know more about this topic.

    Infographic by- Invesp

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  • Social Proof & 5 More Best Practices for Ecommerce Product Pages

    Here’s how to improve you’re your ecommerce results: make your product pages the main focus of your business online.

    Your product pages are the final turning point on the journey an online shopper takes from initial browsing to paying customer.

    If you think in terms of sales funnels, your product page is the pinnacle of the cone without which your funnel is incomplete and obsolete.

    So how are your product pages doing?

    Conversion rates are the best judge of product page performance. And your conversion rates improve the according to how often customers heed your “Buy Now” or “Add to

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  • 7 Guidelines for Ecommerce Usability

    Despite their importance for the success of your ecommerce sites, usability and user experience (UX) suffer identity crises. Each one is often confused for the other.

    There’s no denying the two are related, but not paying attention to their differences can be disastrous for your conversion rates.

    The International Organization for Standardization (ISO) defines the two as follows:

    Usability: the effectiveness, efficiency and satisfaction with which specified users achieve specified goals in particular environments. User Experience: a person’s perceptions and responses that result from the use or anticipated use of a product, system or service.

    A Case of Good Usability

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  • 10 Principles of Successful Landing Pages

    Landing Page [lan-ding peyj] noun – 1. In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. (Wikipedia)

    By definition, landing pages are any page a visitor lands on, from the homepage of a website, to a page created for a specific purpose, after they click on a link to the landing page.

    But , in the art and science of their development, landing pages are where the rubber hits the road

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  • The Top 7 Reasons for Shopping Cart Abandonment & Tips for Avoiding Them

    Online shopping cart abandonment is epidemic. Depending on your source, the time of year and the particular website, abandonment rates generally range from 60% to 80%.

    While we accept that high abandonment rates are the nature of ecommerce and online shopping, looking at it from another perspective underlines the gravity of the problem: after putting an item into a cart, customers are twice as likely to leave than to continue through the checkout process.

    Here’s a little more perspective: according to Forrester Research, the estimated dollar value of items in abandoned carts is $31 Billion.

    But every problem is an

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  • 4 Quick Conversion Rate Boosts to Take the Sting Out of Holiday Price Competition

    While many of the early holiday sales figures for 2013 have been mixed, there’s one thing that seems consistent. Price competition is stronger than usual.

    Early results show shoppers are spending less per purchase this year (3.9% less according to Bloomberg) and at least some of that is blamed on deep discounts.

    So What Are You Going to Do About It?

    The obvious answer is that you may need get into more price competition than you bargained for.

    But you can offset some of the costs of added price competition with higher conversion rates.

    The problem is that it’s a

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