• Use Unique Loyalty Programs to Drive Up Sales

    Most business owners know what loyalty programs are. Too few actually implement them. Even less use programs that customers aren’t tired of seeing.

    I have a problem with that.

    At worst, a customer confronted with a loyalty program that they’ve seen too many times before can feel burdened. It’s almost like you’re requesting them to do extra things that other businesses have asked them to do, too. And before you.

    The solution? A unique loyalty program.

     

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  • Emotional Targeting- Smart Marketing or Virtual Sucker Punch?

    A few days ago, an acquaintance gave me a link to a public service announcement that had been uploaded to YouTube.

    The theme of the video was sexual abuse/incest. The contents were shocking and repulsive. It included a father toasting to the union of his daughter and son-in-law while cracking jokes about her physical prowess. The daughter sat idly by, enjoying herself and smiling all the way through.

    After I finished watching the video, I couldn’t help but wonder about the marketing behind it. What struck me most about it was that it aimed to scrape the barrel of

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  • A Case for Bundling After the Holidays

    By now, we’ve all wound down from the holiday season rush.

    That doesn’t mean that we can sit back and relax, though.

    This recession means that a rough road lies ahead for some business owners. For them, coming up with strategies to attract prospects is still at the top of their wish lists.

    I know that there are business owners who tried bundling during the holiday season to keep up with comparable offers from competitors or competitors who just plain offered free shipping. I’m sure that profits were made. But now, those same business owners are probably back the

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  • How The Paradox of Choice Can Lead to Lower Conversions

    Got a huge catalogue of products and no desire to match items to individual prospects?

    You’re probably going to hate this post.

    But if you heed some of the advice within it, you may find yourself with increased conversions.

    Business owners who fit the above description usually have very set ways of thinking. Operating under the assumption that “more is more” is one of the hallmarks of their minds.

    Ever hear of the idea that “less is more”? Yes, it may be cliche, but it can be central to business owners’ selling success . Focusing on offering less can

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  • 109 Useful Websites & Online Applications You Should Know About

    Since it is the start of the new year, we compiled a list of useful websites that we have been using over the last year. Our goal was to come up with a list of sites that are not well known but we feel should get more attention. The list is includes web applications, project tracking tools, search tools, news sites and multimedia websites.

    Note: We extracted the description of each application from its own About us page. No one can describe a product like its inventors , so we decided we would use their own words to

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  • Minimize the Imposition of Required Registration on New Customers

    You can probably tell from the title that I’m no fan of required registration.

    As far as I’m concerned, the idea of required registration goes from bad (making prospects register before completing a sale) to worse (making prospects register to even view a website’s content).

    It’s one of the easiest ways for a business owner to stand in the way of his own profits.

    Now, there are some out there who will play devil’s advocate and claim that there are very good reasons to require registration.

    To that I’ll say that there’s never a good reason to give your

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  • Six Tips to Optimize Your Website’s Internal Search Function

    Some of you might think that great navigation is all you need to convert prospects into customers and keep them satisfied with your website’s usability.

    Some of you are wrong.

    You need internal search. Yes, need.

    That’s not it, though. Internal searches have to be modified to reflect your business, its website’s content and your customers’ own needs, desires and habits.

    Try these stats on for size:

    At least 50% of shoppers prefer to use an online business’s internal search function to find products Prospects convert at least 4x more than those who don’t use search functions The average

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  • Create 404 Pages That Are Great For Sales

    Up until now, you’ve probably thought that a generic 404 page has done you well. After all, you see them everywhere, right? What harm could they do?

    Here’s a surprise: a lot.

    Generic 404 page can mean a big loss in profits.

    How?

    Because generic 404 pages are wastes of the opportunity to market your business, retain prospects and generate sales.

     

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