• How to Overcome Choice Paralysis To Increase Conversion Rates Of E-commerce Website

    The conventional wisdom is that the more choice consumers have, the more likely they are to find one that works and make a purchase. The good news for ecommerce websites is, with no shelf space to maintain, they have a distinct advantage over their bricks and mortar counterparts in offering more options.

    But a lot has been written about the potentially paralyzing effect on customers of too much choice, and it can happen for many of reasons:

    Fatigue from reviewing and assessing all the options Concern about which choice is absolutely best for them Apprehension that they are getting the best value

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  • 4 Tips for Improving Your Ecommerce UX

    Improving the sales of your ecommerce site does not rely only on your marketing, product, value and incentives. As we mentioned in previous posts, there’s an increasing amount of data showing that improvements to your site’s user experience (UX), especially during the checkout process, can significantly cut checkout abandonment rates and improve sales.

    In a recent post that expands upon the findings of their Ecommerce Checkout Usability research study of the 100 top-grossing ecommerce sites, Smashing Magazine lists some of the most glaring and surprisingly persistent checkout practices that can adversely affect UX.

    A quick look at the study’s findings

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  • How to Optimize Your PPC Campaigns [Infographic]

    Infographic by- Invesp

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/ppc.jpg”><img src=”https://www.invespcro.com/ppc.jpg” alt=”How to Optimize your PPC Campaigns” width=”580″></a></p>
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>

    Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. (Wikipedia)

    Benefits of PPC Campaigns

    Instant Traffic
    2/3(64.6%) of clicks for high commercial intent keywords go to paid ads
    Easy to

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  • Can Content Cure Your Cart Abandonment Headaches?

    Content is like aspirin for ecommerce marketers. It’s the versatile old standby in a world of newer, more sophisticated (and expensive) options.

    But not only does content take away your search engine optimization headaches, it makes you look better to your customers, improves the circulation of visitors and prevents heart-stopping falls from Google’s graces. And, also like aspirin, it seems that everyday someone finds a new use for it.

    The problem of shopping cart abandonment is fascinating. Not because it’s any more interesting or sexier than any other ecommerce problem, but because it is so huge and so many retailers

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  • 6 Great Ways to Turn Customers into Advocates

    As I pointed out a couple weeks ago, many old marketing and sales models, particularly AIDA, are open-ended, meaning that once the sales conversion is complete, the model stops and has no means of putting the customer back into the conversion loop, like turning them into brand and/or product advocates.

    Creating advocates not only increases the chances of the them returning, but their actions will influence others to become customers too, and so they end up doing your sales and marketing for you. For free.

    Let’s look at some of the ways, especially for ecommerce sites, you can create brand

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  • US Online Ad Spending Statistics

    Detailed Infographic covering the latest US Online Ad Spending Statistics for Search Engines, Online Display Advertising, Online Video Ads and Social Media Ad Spending

    Infographic by- Invesp

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/us-ad-spending.jpg”><img src=”https://www.invespcro.com/us-ad-spending.jpg” alt=”US Online Ad Spending Statistics” width=”580″></a></p>
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>

    US Ad Spend On Search Engines

    Year Search Ad Spending

    ( In Billions) %age Change 2011 15.36 27.9% 2012 19.51 27.0% 2013 22.86 17.2% 2014 25.41 11.2% 2015 27.37 7.7% 2016 29.11 6.3%

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  • Solve the Two Biggest Content Marketing Problems with One Tactic

    Take a look below at the graph of Content Marketing Challenges from emarketer.com, but don’t take too long because the first two challenges tell almost the whole story: by far the largest issues facing content marketers are:

    Finding time for content marketing, and Creating original content

    That’s the bad news and, as content marketers know, it’s not really news.

    The good news is you can solve both of these problems with a single tactic. Improve your content mileage, or get more use from your content, and you will reduce the need to create more and, as a direct result, the

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  • 3 Tips for Tuning Up Your Email List

    You have heard this many times, but it has yet to be overstated: email marketing is one of your most powerful marketing vehicles. You will be hard-pressed to find another channel that is as simple, fast, accepted, direct, targeted, personalized, trackable, cost-efficient and effective. And ROI isn’t hard to come by either.

    The engine that makes email so powerful is the email list. Your email doesn’t work without it. And if it’s in poor condition, your email marketing will be that much less efficient and effective.

    The mistake many marketers make is in thinking that all they need to do

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