Video-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube.  74% of all internet traffic in 2017 will be video-based? 52% of marketing professionals worldwide name video as the type of content with the best ROI.

Check out our infographic, ‘The State Of Online Video Advertising – Statistics And Trends’ for an in-depth look at digital ad spends, digital ad channels and their popularity and several other relevant facts.

Infographic by- Invesp conversion optimization

To Publish this Image on …

The following case study was conducted to increase a website conversion rate through improving site navigation and helping customers locate the products they are looking for. The test was designed to result for an increase in conversion, as well as of course, overall customer satisfaction with regard to navigation and site experience.

The Company

PrintGlobe was founded in 1995 in Texas to enable clients to design, quote and order a wide range of graphic and printing products. Today, PrintGlobeis the default destination for many for printing products and services.

PrintGlobe believes in providing the most comprehensive range of printing services …

Every wonder how you determine the overall effect the optimization of one group of pages will have on the overall website? If I run a test on category pages and see a 30% uplift – it will not be reflected overall throughout the site; i.e. you won’t see 30% uplift in your overall conversion rate.

Why is this? Well, the reality, not each page on your website has the same impact on your conversion rate optimization project.

At Invesp, we assign the different of pages on a website a specific “value” which we call the conversion correlation factor. The …

There’s a golden rule to conversion optimization that is actually crucial to understand before you begin any optimization effort: What works for one site, may not work for yours (even if they’re in the same vertical). This is key for many reasons because once you understand this rule, reckless copying off competitor sites will stop, and many blogs or books that give all the “conversion” secrets will be appropriately deemed as useless. There is never a one size fits all in conversion. There are best practices, sure, but never assume that there are single answers. Take something as simple as …

Today product finding is on of the basic functionality and  a key factor of success in e-commerce websites, which is why search usually doesn’t fulfill complex need among users. Search Engines like Google have changed the search user experience to the next level – where it understands the user and adapts in order to suggest what the user is looking for, corrects spelling mistakes, and displays related results as well.

81% of the internet users use Google for search, and have that kind of search user experience in their mind while visiting ecommerce sites. Up to 30% of visitors will …

There is high growth seen in mobile shopping last few years.  According to eMarketer research, there is an 81% increase in mobile commerce in 2012; which constitutes a $25 billion market.

mobiThinking research shows that users prefer mobile website, for shopping, to know about product prices, reading reviews about the product, and buying the product. I have written an article earlier about Responsive Ecommerce Design to Generate More Conversions from where you can get idea on how to create a mobile website.

In today’s article I will focus on mobile checkout UI/UX tips to generate more conversion and better user …

A retailer’s dream is the customer that comes to their site with credit card in hand and highly motivated to make a purchase. This customer will likely be the one to overlook some major FUDs causing elements on your site (Fears, uncertainties, and doubts), cause they’re ready to buy! But, hold on, there are two key aspects to this customer that you need to remember:

Make sure it is indeed really easy to buy and they don’t have to go searching for your “buy” button. Make sure they have a …

I recently wrote the post about 5 UX and Conversion Tops on Product Pages. Here are 5 MORE tips to help you convert more at the product pages level.

Customer Reviews Ratings
People are more inclined to be swayed about a product by other consumers rather than what you have mentioned on the product page. Customers reviews give other customers an unbiased perspective on a product.
However, the problem for many companies is getting customers to add reviews. You can ask the customer post product purchase and delivery to give feedback of the product that you can display …