Prior to 2006, testing wasn’t discussed much as a means to optimization. Today, there is so much emphasis on testing, to the extent many experts believe that without it, all optimization efforts will fail. When did this change happen, and why? And is conversion optimization possible with testing or not?
Testing has always been a staple ingredient in our optimization efforts. It allows us to continuously measure improvements, vary elements and combinations, and address the constantly changing needs of the customers quickly and effectively. We have had instances where testing could not be used with clients because the testing …Read More
During such tough times, incentives are everywhere. Companies are struggling to get customers through the door. Even major conferences are “extending deadlines” for their “early-bird specials” because, simply, people are not buying. But more likely than often, incentives do work. They motivate and persuade the customer that is in a latter part of the buying stages. But what if your incentives were designed to motivate the customer that is in the initial buying stages, or just a browser, as well?
What NOT to do when it comes to incentives:Read More
- April 14, 2009
- Sales & Marketing
Early adoption is a lot of things. Addictive is one of them.
Who’s addicted to early adoption, you ask?
Both business owners and consumers.
You see, the relationship between business owner and early adopter is symbiotic. You need them as much as they need you.
Not a single day goes by without some question or comment from clients, potential clients, or subscribers to our RSS on the validity of personas for an ecommerce website. Of course, once we get our clients results, they are certainly on board. But convincing them of the personas role and effectiveness at the ecommerce front before beginning a project, has posed as a challenge.
Let’s get something out of the way though: is it possible to optimize without the use of Personas? Definitely.
So why personas for an ecommerce website? Let’s dissect this further:Read More
- April 8, 2009
Warning: this is a rant post.
I’m starting to wonder if there’s any other kind for me.
Today’s topic of choice: the new trend of online businesses removing email support from their websites.
You read right.
Yesterday, I started a discussion about conversational marketing and its relation to conversions.
Today, I want to give you a few tips on how to make the most out of your conversational marketing attempts.
How do five tips sound?
Well, then read on….
If you believe that “markets are conversations”, as proposed in the book The Cluetrain Manifesto, and that their true nature relies on the free exchange of ideas, products and reviews, then you should believe that you’re having a one-sided conversation with prospects if you’re not actively engaging with them.
This is bad if you’re at all interested in using a democratic and dynamic marketing approach. Really bad.
First, let’s describe what “conversational marketing” is…
Shopping cart abandonment is one of those topics that I could really go on and on about.
Instead of giving you the usual, though, I’d like to give you some tips with unconventional twists to help you minimize it
After all, shopping cart abandonment is one of those things that has to be aggressively fought every day that you’re in business. Making a few unique choices about how your shopping cart presents notices may help to increase your conversions.
- The Rise of Marketing Automation – Statistics and Trends [Infographic]
- The Ultimate Guide to Understanding SaaS Metrics
- Creating A Conversion Roadmap: How to Prioritize Conversion Problems on Your Website
- Chatbots In Customer Service – Statistics and Trends [Infographic]
- 9 Tips to Conducting Accurate Qualitative Research
- Server-Side Vs. Client-Side A/B Testing
- The Ultimate Guide to Persuasive Online Copywriting
- E-commerce Product Videos – How Videos on Product pages Can Increase Conversion Rate of E-commerce Website
- E-commerce Abandonment Rates
- Bayesian vs Frequentist A/B Testing – What’s the Difference?
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