Reading Time: 3 minutesYesterday, I started a discussion about conversational marketing and its relation to conversions. Today, I want to give you a few tips on how to make the most out of your conversational marketing attempts. How do five tips sound? Good? Well, then read on….
Reading Time: 4 minutesIf you believe that “markets are conversations”, as proposed in the book The Cluetrain Manifesto, and that their true nature relies on the free exchange of ideas, products and reviews, then you should believe that you’re having a one-sided conversation with prospects if you’re not actively engaging with them. This is bad if you’re at […]
Reading Time: 3 minutesCross-selling and up-selling on a digital platform is something that has only recently been taken seriously by online business owners. Eight years ago, only about 24% considered up-selling. That’s a criminally tiny percentage, considering the profit potential that cross-selling and up-selling boasted even back then. Reading that particular percentage made me wonder if business owners […]
Reading Time: 5 minutesIf only I could read my clients’ minds . . . Do you ever find yourself thinking this? What if it were true? Landing pages and ecommerce sites could be created in a snap. Your copy would feel personalized and genuine. Customers would feel like they know you personally because your site does such an […]
Reading Time: 4 minutesMost business owners know what loyalty programs are. Too few actually implement them. Even less use programs that customers aren’t tired of seeing. I have a problem with that. At worst, a customer confronted with a loyalty program that they’ve seen too many times before can feel burdened. It’s almost like you’re requesting them to […]
Reading Time: 3 minutesA few days ago, an acquaintance gave me a link to a public service announcement that had been uploaded to YouTube. The theme of the video was sexual abuse/incest. The contents were shocking and repulsive. It included a father toasting to the union of his daughter and son-in-law while cracking jokes about her physical prowess. […]
Reading Time: 3 minutesBy now, we’ve all wound down from the holiday season rush. That doesn’t mean that we can sit back and relax, though. This recession means that a rough road lies ahead for some business owners. For them, coming up with strategies to attract prospects is still at the top of their wish lists. I know […]
Reading Time: 14 minutesSince it is the start of the new year, we compiled a list of useful websites that we have been using over the last year. Our goal was to come up with a list of sites that are not well known but we feel should get more attention. The list is includes web applications, project […]
Reading Time: 4 minutesSome of you might think that great navigation is all you need to convert prospects into customers and keep them satisfied with your website’s usability. Some of you are wrong. You need internal search. Yes, need. That’s not it, though. Internal searches have to be modified to reflect your business, its website’s content and your […]
Reading Time: 4 minutesUp until now, you’ve probably thought that a generic 404 page has done you well. After all, you see them everywhere, right? What harm could they do? Here’s a surprise: a lot. Generic 404 page can mean a big loss in profits. How? Because generic 404 pages are wastes of the opportunity to market your […]
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