According to current reports, at present only about 1.6 billion people use their mobile devices to shop online globally. However, by the end of 2017, over two billion mobile phone or tablet users will make some form of mobile commerce transaction. 95% of mobile internet users look up local information on their phones for the purpose of calling or visiting a business. Presently, mobile devices account for 19% of all US retail e-commerce sales. This figure is estimated to reach 27% by the end of 2018, which represents 1 out of every 4 US retail e-commerce dollars. Check out our …Read More
Did you know that the U.S. social media advertising revenue is estimated to increase by more than 194%, to reach $15 billion in 2018? This increase is from $5.1 billion last year, which translates to a 24.0% annual growth rate. This means that U.S. social mobile Ad revenues are estimated to grow from $1.5 billion in 2013 to $7.6 billion in 2018, a marked 38.3% growth rate. Check out our infographic on “Social Network Ad Spending – Statistics and Trends” for information on the global Ad spend per region on social networks and many more interesting statistics.
Infographic by- …Read More
The 2014 holiday season will have only 26 days between Black Friday and Christmas, just one more than last year and five fewer than 2012. Still the US retail commerce is expected to grow 16.6% this holiday season up from the 15.3% growth of last year. Looks like it doesn’t matter anymore just how many days there are in the holiday season anymore. Retail commerce is growing by leaps and bounds each season. This year we estimate that holiday season sales will account for 23.7% of total retail E-commerce sales in the US.
If you’re just as curious as we …Read More
- April 18, 2014
- Case Study
There’s a golden rule to conversion optimization that is actually crucial to understand before you begin any optimization effort: What works for one site, may not work for yours (even if they’re in the same vertical). This is key for many reasons because once you understand this rule, reckless copying off competitor sites will stop, and many blogs or books that give all the “conversion” secrets will be appropriately deemed as useless. There is never a one size fits all in conversion. There are best practices, sure, but never assume that there are single answers. Take something as simple as …Read More
- April 9, 2013
Today product finding is on of the basic functionality and a key factor of success in e-commerce websites, which is why search usually doesn’t fulfill complex need among users. Search Engines like Google have changed the search user experience to the next level – where it understands the user and adapts in order to suggest what the user is looking for, corrects spelling mistakes, and displays related results as well.
81% of the internet users use Google for search, and have that kind of search user experience in their mind while visiting ecommerce sites. Up to 30% of visitors will …Read More
- March 26, 2013
- Conversion Rate Optimization
There is high growth seen in mobile shopping last few years. According to eMarketer research, there is an 81% increase in mobile commerce in 2012; which constitutes a $25 billion market.
mobiThinking research shows that users prefer mobile website, for shopping, to know about product prices, reading reviews about the product, and buying the product. I have written an article earlier about Responsive Ecommerce Design to Generate More Conversions from where you can get idea on how to create a mobile website.
In today’s article I will focus on mobile checkout UI/UX tips to generate more conversion and better user …Read More
Many ecommerce sites direct traffic from promotional sites and PPC to the category pages, so it becomes one of the most important pages to optimize. The main goal of the category page should be to make it easier for the users to find right product. In today’s article, I will be sharing UI/UX and CRO tips to optimize your category pages to convert better.
Improve clarity with larger product images
Image itself contain lots of product information that user need to know about product. In e-commerce, product photos help users understand products and differentiate between similar itemsa quickly.
Always …Read More
- March 13, 2013
- Sales & Marketing
A retailer’s dream is the customer that comes to their site with credit card in hand and highly motivated to make a purchase. This customer will likely be the one to overlook some major FUDs causing elements on your site (Fears, uncertainties, and doubts), cause they’re ready to buy! But, hold on, there are two key aspects to this customer that you need to remember:
Make sure it is indeed really easy to buy and they don’t have to go searching for your “buy” button. Make sure they have a …Read More
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