Reading Time: 11 minutesTreat your site’s visitors well by avoiding these 6 reasons your visitors are leaving your E-commerce websites. From auto-rotating banners to weak search engines, from broken links to surprise costs, find out what irritates your customers and how to address each mistake to decrease visitors’ confusion and raise customers’ satisfaction. 1. Auto-playing carousels on your […]
Reading Time: 22 minutesLike most eCommerce store owners, optimizing conversion rate of your e-commerce website is probably high on your list. The problem, however, is figuring out what exactly you need to optimize on your e-commerce website to improve its conversion rate. From copy and design to social media and checkout process, there are so many things you […]
Reading Time: 12 minutesWe recently worked with a partner client who is located in India. Now if you are familiar with Indian culture, you’d know that they have a lot of holidays. Like, all the time. Between Muslim and Hindu holidays, there is always some sort of holiday marketing that needs to take place. Luckily, much of the […]
Reading Time: 4 minutesThis webinar covered three main areas: How to create a winning content strategy to increase conversions Crafting content to implement the strategy Examples from top websites showing how they were successful in using content to increase conversions I was joined by SEO expert, Joe Sinkwitz, who helped some of the top websites increase sales and leads through […]
Reading Time: 4 minutesHow is the Voice of Your Customer related to conversion rate optimization? This question recently came up with an associate of mine, just after we had completed a webinar on the creation of personas. VOC and persona creation are quite intertwined. Essentially they both help to personalize the user experience online by allowing experts to […]
Reading Time: 9 minutesMany marketing concepts and principles we utilize today are from long before the internet was ever around (although there is a debate regarding this matter). What’s important to note, if you are of the old concepts and principles camp, is that those same concepts must be redefined and then applied to our current online marketing […]
Reading Time: 5 minutesIt’s always assumed that having the correct value proposition should be a no brainer. Afterall, what could be so difficult about crafting a 10-word statement that sets you apart from the rest of the competition? But it’s a challenging exercise. How many businesses stick out in your mind with the level of desire you have for the company […]
Reading Time: 5 minutesSubscription pages are the gateway for many service providers. But instead of propelling visitors to move forward, unfortunately, they are many times characterized as a “bottle-neck.” What stops a visitor in their tracks after being initially hooked by your service? The following are 5 techniques you can use on to get visitors to sign up […]
Reading Time: < 1 minuteOur next webinar is jam-packed with information. The webinar takes you on a journey of a complete conversion optimization project, a “Conversion Story”. Some of the many concepts we will cover include: what do you test, how do you measure incremental improvements, what do you learn from each test, how to develop a roadmap, etc.
Reading Time: 2 minutesCertain elements of the conversion framework tend to weigh more heavily on the different pages of your website. And within your site, as you near the checkout, the pages have more value, meaning the page ROI, when optimized correctly, will have a more direct impact on your bottom line.
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