- July 7, 2015
Did you know that there are around 3.010 billion internet users in this world and the estimated global internet penetration is 42% as compared to 84.2% in US. Around 52.4% of the global online population access internet from their mobile devices and more than half of the global population is estimated to go online using mobile devices by 2020. Check out our infographic, “How Much Of The World Population Is Online” for more statistics and trends.Read More
- June 22, 2015
How many companies do you know that can offer the best deal? Lowest prices? Greatest customer service? We’ve all heard the talk and can likely know a countless number of companies that claim these values. And these values are truly great, but however, how do you effectively stand out from a crowd? How will your company stand out amongst the competition based on the same values you offer? In this webinar you will learn some trade secrets to creating a unique value proposition that defines your company effectively and draws more customers in.
You can read this article more about …Read More
Did you know E-mails are 40 times more effective in acquiring new customers as compared to Facebook or Twitter? 73% of marketers believe that e-mail marketing is core to their business and 59% of marketers plan to increase their e-mail marketing budgets in 2015. That’s incredible. We have this and other scintillating facts in our infographic, “Email Marketing – Statistics and Trends” Check it out.Read More
What’s driving the top advertising trends on FaceBook? Facebook’s user base keeps growing, despite its huge, ever-growing competition in the social arena. FaceBook is constantly pushing its advertising capabilities, targeting mobile opportunities, using creative formats to appeal to custom audiences. Advertisers around the world have found that FaceBook’s advertising opportunities have proven their worth, time and again. Check out our infographic, “Facebook Advertising Statistics and Trends” to see how Facebook has transformed the world of social advertising.Read More
Online marketing should NOT re-invent the wheel. Seems simple enough. The same principals that have been developed for traditional marketing and copywriting should be studied, implemented and on the web.
While many companies are attempting to convert more of their visitors into customers, true and meaningful long term relationship is about persuading these visitors to do business with you. The difference is not just in semantics; it is about how you think about your business, how you approach your marketing and the kind of a relationship you have with customers. You want a good conversion framework that can shape …Read More
How is a full conversion optimization project conducted on a website? What pages should you optimize first? How do you successfully identify problems on any given webpage? And what are the changes you make to the different pages? In this webinar we will show the progression of conversion optimization a single website.Read More
- April 19, 2015
Conversion rate optimization (CRO) is gaining large momentum amongst online retailers. The appeal is obvious — CRO increases site revenue by enhancing a visitor’s experience through the use of creative elements, promotions and messaging in a quantitative manner. In this webinar we will cover important topics such:Read More
- April 16, 2015
E-commerce category pages share a similar template across verticals and are somewhat limited in terms of optimization options. However, understanding what your specific market needs and what will ease their search process to find the product they desire more easily and with no distractions is the key to funneling more visitors to the order confirmation. Learn more by attending our webinar which will feature several successful category page case studies.Read More
- How to Use the Power of Selective Attention Phenomenon for Higher Conversion Rates
- Usability 101: Designing for A Better User Experience
- How to Use the Fresh Start Effect for Better Conversion Marketing
- Does CRO negatively impact SEO: Rivalry or friendship?
- How Long Should You Run an A/B Test for?
- Why you should run A/A tests in your conversion optimization program
- Your conversion optimization plan for peak seasons (including the holidays)
- The death of the average CRO
- How Digital Influences In-store Shopping Behavior – Statistics and Trends
- Review of digital marketing & SEM conferences: reflecting on my experience
Latest Blog Posts