Most online shoppers are goal oriented.

Even when just browsing, they are trying to accomplish a goal. You must design every page on your website to help visitors succeed in their quest. If your webpage looks like it does not serve what the visitor is looking for, or, even worse, if it increases the fears, uncertainties and doubts (FUDs) of the visitor, you can expect the visitor to bounce off or exit your website very quickly.

Even highly motivated visitors tend to lose patience with a website that does not give them the information they need.

Website navigation serves the critical …

Not all pages are created equal. Each type of page in an e-commerce website has a unique impact on the store revenue.

Optimizing bottom of the funnel pages boosts profits of e-commerce sites. For example, increasing conversion rate on product pages or the checkout process produces a greater impact on your bottom line compared to increasing the conversion rate of the home page or category pages.

Did you know 31 Billion eCoupons will be redeemed worldwide in 2019, up from 16B in 2014 and there will be 1.05 Billion mobile coupon users worldwide by 2019, up from 560M in 2014. More than 57.5% of US internet users have redeemed a digital coupon or code at least once in 2016 and is expected to reach 59% by 2016. Check out our infographic on “Digital Coupon Marketing” for latest statistics and trends.

Infographic by- Invesp Conversion Optimization

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<a href=”https://www.invespcro.com/blog/images/blog-images/digital-coupon-marketing.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/digital-coupon-marketing.jpg” alt=”Digital coupon marketing …

Editor note: All strategies outlined in this article should be deployed on your website using AB testing. By doing so, you will measure the effectiveness of these strategies and whether they work for your or not. We highly recommend using Invesp’s The Essentials of Multivariate & AB Testing guide.

Let’s start with the bonus!

I faced this situation many times: Our design team is busy working on a project for a client and we after creating the landing page, we discover we need a nicely designed call to action button to use in it. So we start searching for the perfect …

Have you considered studying your competitors to understand what their customers think of them, what can you learn from them in terms of good features and what you should avoid?

Conducting a competitive landscape analysis is an important step of any conversion optimization program.

Why competitive analysis for conversion rate optimization is important

1. A comprehensive competitive analysis is critical part of any CRO program. Sometimes expanding your conversion rate optimization beyond your website and looking at your competitors can make some fruitful gains.

2. It helps you understand how customers and potential customers think of …

Converting a blog visitor to a subscriber is a rewarding experience. It sends you as a blogger a signal that you are on the right track. But how do you increase your blog subscriptions? In this post, I will share with you 14 conversion optimization tactics that you can use to increase your blog subscriptions.

We are excited to announce adding a new feature to the Pii AB testing engine: Assigning weighted traffic to different designs you are testing.

Typically, Pii divides visitors equally between the original and the different variations you are testing. So, if your test has two variations running against the original design, then each of the designs (the original and the two variations) will each receive 33% of the visitors.

The new feature allows you to assign different weight to each of the variations. You can do this in one of two areas:

First, If you are creating a test, then …

Did you know around 59% of shoppers prefer to buy new products from brands familiar to them, and 21% say they purchased a new product because it was from a brand they like? Check out our infographic “How Branding Influences Purchase Decisions” for latest statistics on how brands are influencing the shopping behavior of online consumers.