- November 5, 2015
Did you know 50% of SMBs spend less than $300/month on online marketing and 75% of SMBs believe that internet marketing is ‘effective’ or ‘very’ effective at attracting new customers. Check our latest infographic “Online Marketing For Small Businesses” for latest small businesses online marketing statistics and trends.
Infographic by- Invesp Conversion Optimization
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<a href=”https://www.invespcro.com/blog/images/blog-images/online-marketing-small-businesses.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/online-marketing-small-businesses.jpg” alt=”Online Marketing for Small Businesses” width=”580″></a></p><br /><br />
<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Conversions</a>
How much marketing budget small businesses allocate to online marketing
%age of Marketing budget Spent …Read More
- October 13, 2015
- Conversion Rate Optimization
Converting a blog visitor to a subscriber is a rewarding experience. It sends you as a blogger a signal that you are on the right track. But how do you increase your blog subscriptions? In this post, I will share with you 14 conversion optimization tactics that you can use to increase your blog subscriptions.Read More
We are excited to announce adding a new feature to the Pii AB testing engine: Assigning weighted traffic to different designs you are testing.
Typically, Pii divides visitors equally between the original and the different variations you are testing. So, if your test has two variations running against the original design, then each of the designs (the original and the two variations) will each receive 33% of the visitors.
The new feature allows you to assign different weight to each of the variations. You can do this in one of two areas:
First, If you are creating a test, then …Read More
- September 8, 2015
Did you know around 59% of shoppers prefer to buy new products from brands familiar to them, and 21% say they purchased a new product because it was from a brand they like? Check out our infographic “How Branding Influences Purchase Decisions” for latest statistics on how brands are influencing the shopping behavior of online consumers.Read More
- August 30, 2015
How can brands compete and adopt frameworks for continuous innovation with the customer in mind? First, brands need to adopt a methodical approach to innovation. Brands should carve up their approach to innovation into these phases:
1 – Continuous Analysis. Brands need to adopt tools and methods to measure and act on changes in consumer needs and market forces.
2 – Define problems. Know what you’re trying to solve. Business challenges are complex, so writing down your business challenges will help you stay focused and on target.
3 – Ideate. Develop points of view and hypotheses for your ideas.Read More
- August 27, 2015
In this webinar we discussed 10 most common SEO mistakes that content marketers make.
Going for Likes, Not Links Mis-placing the content Targeting the wrong audience No help from a “Power User” Using the wrong words Breaking the site No systematic outreach No gathering of “Intell” Being activity focused Buying into SEO Myths
- August 18, 2015
How long does it take to create an AB test? This is a frequent question we here from our users. This is a demo video showing how to create an AB test using Pii (http://pii.invesp.com) in less than 3 minutes.Read More
- August 6, 2015
This conversion rate optimization webinar will help you understand how to convert more of your website visitors into long time customers. The webinar will also include a Optimization Clinic where we will review many websites of the attendees and give them advice on where they can optimize and improve. Please make sure to send us your website if you would like it to be reviewed. It is going to be an information packed, engaging hour.Read More
- Millennial Online Shopping Habits – Statistics and Trends [Infographic]
- The State of Local Digital Ad Spending – Statistics and Trends
- Understand The Magic of ‘Habit’
- Why Welcome Emails Are Important – Statistics and Trends [Infographic]
- The Reason CRO is FLAWed
- No Low Hanging Fruits Here: Reflections on Running Conversion Projects
- Using Persuasive Web Design to Increase Conversion Rates
- Websites X-Rayed Series: A Deep Dive Evaluation of 200 Top E-commerce Cart Pages
- The Importance of Referral Marketing – Statistics and Trends [Infographic]
- Calculating Sample Size For An AB Test
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