Reading Time: 4 minutesOnline marketing should NOT re-invent the wheel. Seems simple enough. The same principals that have been developed for traditional marketing and copywriting should be studied, implemented and on the web. While many companies are attempting to convert more of their visitors into customers, true and meaningful long term relationship is about persuading these visitors to […]
Reading Time: 4 minutesHow is a full conversion optimization project conducted on a website? What pages should you optimize first? How do you successfully identify problems on any given webpage? And what are the changes you make to the different pages? In this webinar we will show the progression of conversion optimization a single website.
Reading Time: 3 minutesThe following case study was conducted to increase the conversion rate of a furniture e-commerce website by reducing customer anxiety on product pages. Reducing shoppers’ anxiety is important for successful conversion optimization. This can be done by addressing customer’s fears and questions about product quality, service quality, product description, website security, pricing and so on. […]
Reading Time: < 1 minuteDiscover the secrets of a winning home page design: What are the important analytics metrics you should examine for your home page What elements you should include on a home page
Reading Time: 7 minutesEver wondered why your marketing budget keeps growing, but your profits aren’t catching up? The issue might be that you’re focusing more on acquiring new customers than keeping the ones you already have. Here’s the thing—acquiring new customers is necessary for growth, but keeping your existing ones is much cheaper and more effective in the […]
Reading Time: 2 minutesThe current stats indicate that 3 out of 4 consumers now notice Ad retargeting. Needless to say, businesses are quickly revising their opinion of Ad retargeting, with one in five marketers now having a dedicated budget for retargeting. In the following infographic, “Ad Retargeting in Numbers – Statistics and Trends,” we will be illustrating how […]
Reading Time: 2 minutesEditor Note: If you are looking to increase your ecommerce store revenue, we highly recommend reading the article: 31 E-commerce Conversion Rate Optimization Ideas You Must Try. More than half (62%) of US consumers with Internet access now shop online at least once a month. More than 8 in 10 people (83%) are satisfied overall with […]
Reading Time: 3 minutesEditor note: If you are looking to get more information on the design of call to action buttons, we highly recommend reading our complete guide to effective CTA buttons. Website owners are often surprised by how giving visitors easy to locate options, and often repeating a “Call to Actions” multiple times on a page, can […]
Reading Time: 2 minutes4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals. Check out our new infographic titled, “How Social Media Influences Purchase Decisions – […]
Reading Time: 6 minutesIn 2025, the latest customer experience statistics reveal crucial insights into how consumers interact with businesses, shaping their satisfaction and loyalty. As customer expectations continue to evolve, businesses must adapt to stay competitive and foster lasting relationships. E-commerce sites worldwide quickly realize that a great customer experience is where the money is. Poor customer service […]
Subscribe to Invesp’s blog feed for future articles delivered to your feed reader or receive weekly updates by email.
