Ad blocking has grown from roughly 21 million users in 2009 to 198 million active global users as of June 2015 and is estimated to cost publishers nearly $22 billion during 2015.  Check out our infographic on Ad Blocking for latest ad blocking statistics and trends.

Infographic by- Invesp Conversion Optimization

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<a href=”https://www.invespcro.com/blog/images/blog-images/ad-blocking.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/ad-blocking.jpg” alt=”Ad Blocking Statistics and Trends” width=”580″></a></p><br /><br />
<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

Estimated Ad Blocking Cost (in Billions)

Year Estimated cost ( in Billion) 2014 11.7 2015 21.8 2016 41.4 …

Did you know that nearly 2.1 Billion people in this world have social media accounts.  Nearly 7 in 10 internet users are active on social media and 4 in 10 internet users actively use social media apps. More than 50% of Facebook users use social media platform more than once a day, followed by Youtube(28%) , Google+ (25%) , Twitter(27%) and Instagram (24%) . Check out our latest infographic on “Social Media Engagement” for latest statistics and trends.

Infographic by- Invesp Conversion Rate Optimization

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<a href=”https://www.invespcro.com/social-media-engagement.jpg”><img …

Editor note: All strategies outlined in this article should be deployed on your website using AB testing. By doing so, you will measure the effectiveness of these strategies and whether they work for your or not. We highly recommend using Invesp’s The Essentials of Multivariate & AB Testing guide.

Let’s start with the bonus!

I faced this situation many times: Our design team is busy working on a project for a client and we after creating the landing page, we discover we need a nicely designed call to action button to use in it. So we start searching for the perfect …

Have you considered studying your competitors to understand what their customers think of them, what can you learn from them in terms of good features and what you should avoid?

Conducting a competitive landscape analysis is an important step of any conversion optimization program.

Why competitive analysis for conversion rate optimization is important

1. A comprehensive competitive analysis is critical part of any CRO program. Sometimes expanding your conversion rate optimization beyond your website and looking at your competitors can make some fruitful gains.

2. It helps you understand how customers and potential customers think of …

Did you know 50% of SMBs spend less than $300/month on online marketing and 75% of SMBs believe that internet marketing is ‘effective’ or ‘very’ effective at attracting new customers. Check our latest infographic “Online Marketing For Small Businesses” for latest small businesses online marketing statistics and trends.

Infographic by- Invesp Conversion Optimization

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<a href=”https://www.invespcro.com/blog/images/blog-images/online-marketing-small-businesses.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/online-marketing-small-businesses.jpg” alt=”Online Marketing for Small Businesses” width=”580″></a></p><br /><br />
<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Conversions</a>

How much marketing budget small businesses allocate to online marketing

   %age of Marketing budget Spent …

Converting a blog visitor to a subscriber is a rewarding experience. It sends you as a blogger a signal that you are on the right track. But how do you increase your blog subscriptions? In this post, I will share with you 14 conversion optimization tactics that you can use to increase your blog subscriptions.

We are excited to announce adding a new feature to the Pii AB testing engine: Assigning weighted traffic to different designs you are testing.

Typically, Pii divides visitors equally between the original and the different variations you are testing. So, if your test has two variations running against the original design, then each of the designs (the original and the two variations) will each receive 33% of the visitors.

The new feature allows you to assign different weight to each of the variations. You can do this in one of two areas:

First, If you are creating a test, then …

Did you know around 59% of shoppers prefer to buy new products from brands familiar to them, and 21% say they purchased a new product because it was from a brand they like? Check out our infographic “How Branding Influences Purchase Decisions” for latest statistics on how brands are influencing the shopping behavior of online consumers.