- August 30, 2015
How can brands compete and adopt frameworks for continuous innovation with the customer in mind? First, brands need to adopt a methodical approach to innovation. Brands should carve up their approach to innovation into these phases:
1 – Continuous Analysis. Brands need to adopt tools and methods to measure and act on changes in consumer needs and market forces.
2 – Define problems. Know what you’re trying to solve. Business challenges are complex, so writing down your business challenges will help you stay focused and on target.
3 – Ideate. Develop points of view and hypotheses for your ideas.Read More
- August 27, 2015
In this webinar we discussed 10 most common SEO mistakes that content marketers make.
Going for Likes, Not Links Mis-placing the content Targeting the wrong audience No help from a “Power User” Using the wrong words Breaking the site No systematic outreach No gathering of “Intell” Being activity focused Buying into SEO Myths
- August 18, 2015
How long does it take to create an AB test? This is a frequent question we here from our users. This is a demo video showing how to create an AB test using Pii (http://pii.invesp.com) in less than 3 minutes.Read More
- August 6, 2015
This conversion rate optimization webinar will help you understand how to convert more of your website visitors into long time customers. The webinar will also include a Optimization Clinic where we will review many websites of the attendees and give them advice on where they can optimize and improve. Please make sure to send us your website if you would like it to be reviewed. It is going to be an information packed, engaging hour.Read More
- August 3, 2015
The days of digital commerce conducted solely via desktops and laptops is over. Today’s savvy shopper shops online through smartphones while on the move. No wonder that mobile devices now account for 15.4% share of total digital commerce spending worldwide! 50% of the overall online U.S. retail traffic is now through mobile devices.We’ve got many more such interesting facts for you in our infographic, “How Smartphones Can Influence Shopping Behavior”. How much do you contribute to the worldwide digital commerce through your smartphone?Read More
- July 20, 2015
How important are customer reviews to shoppers? Very important, as it turns out. The fact is, 90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations.
We’ve got many more fun, interesting facts that’ll help you see why your customer review is so important to other shoppers! Check out our infographic, “The Importance Of Online Customer Reviews”, to read more facts. Enjoy!
Infographic by- Invesp conversion optimizaion
To Publish this Image on your Blog or Website . Copy this code
<a href=”https://www.invespcro.com/online-customer-reviews.jpg”><img src=”https://www.invespcro.com/online-customer-reviews.jpg” alt=”The Importance Of Online …Read More
- July 14, 2015
Did you try Pii? This short video explains how you can create an AB test in Pii in very easy 4 steps.
Now, for a limited time only, you can get a Free life time access to Pii. Click here to try the editor out.Read More
Who are the visitors that come to your site, and what makes them tick? Studies have shown that your site visitors comprise of personas or a combination of personas. Increasing your website conversion rate starts by understanding these personas and addressing their needs through copy and design. The first persona we will be discussing is the caring persona. Users that fall under this persona identify with social proof, user reviews, amongst many other different techniques. Join on us to learn more on how to cater your site to address the caring persona.Read More
- How to Use the Power of Selective Attention Phenomenon for Higher Conversion Rates
- Usability 101: Designing for A Better User Experience
- How to Use the Fresh Start Effect for Better Conversion Marketing
- Does CRO negatively impact SEO: Rivalry or friendship?
- How Long Should You Run an A/B Test for?
- Why you should run A/A tests in your conversion optimization program
- Your conversion optimization plan for peak seasons (including the holidays)
- The death of the average CRO
- How Digital Influences In-store Shopping Behavior – Statistics and Trends
- Review of digital marketing & SEM conferences: reflecting on my experience
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