Online marketing should NOT re-invent the wheel. Seems simple enough. The same principals that have been developed for traditional marketing and copywriting should be studied, implemented and on the web.
While many companies are attempting to convert more of their visitors into customers, true and meaningful long term relationship is about persuading these visitors to do business with you. The difference is not just in semantics; it is about how you think about your business, how you approach your marketing and the kind of a relationship you have with customers. You want a good conversion framework that can shape …Read More
How is a full conversion optimization project conducted on a website? What pages should you optimize first? How do you successfully identify problems on any given webpage? And what are the changes you make to the different pages? In this webinar we will show the progression of conversion optimization a single website.Read More
- April 19, 2015
Conversion rate optimization (CRO) is gaining large momentum amongst online retailers. The appeal is obvious — CRO increases site revenue by enhancing a visitor’s experience through the use of creative elements, promotions and messaging in a quantitative manner. In this webinar we will cover important topics such:Read More
- April 16, 2015
E-commerce category pages share a similar template across verticals and are somewhat limited in terms of optimization options. However, understanding what your specific market needs and what will ease their search process to find the product they desire more easily and with no distractions is the key to funneling more visitors to the order confirmation. Learn more by attending our webinar which will feature several successful category page case studies.Read More
The following case study was conducted to increase the conversion rate of a furniture e-commerce website by reducing customer anxiety on product pages. Reducing shoppers’ anxiety is important for successful conversion optimization. This can be done by addressing customer’s fears and questions about product quality, service quality, product description, website security, pricing and so on.
The company under study is one of USA’s largest online furniture retailers operating offline since 1913. The website has an overall conversion rate of less than 1% and an average order value of $2,200. The bottleneck for conversion seems to be the product …Read More
Did you know that 2015 will see advertisers spending $592.43 billion, worldwide? That’s an increase of 6.0% over what was spent on Ads in 2014. 63% of Global Digital Ad Spend Will Go to Mobile by 2018. In the US alone, marketers are estimated to spend about $189.06 billion on Ads, which is 31.9% of the global Ad spend for 2015.
Ad spend is to go up by 60% in 2015 and is likely to go up to $158.55 billion by 2018. In fact, by 2018, mobile Ads alone will take up 22.3% of the global Ad budget. Check out …Read More
- March 16, 2015
Discover the secrets of a winning home page design:
What are the important analytics metrics you should examine for your home page What elements you should include on a home pageRead More
Did you know that it costs five times as much to attract a new customer, than to keep an existing one? The first rule of any business is to retain customers and build a loyal relationship with them, and thereby avoid customer acquisition costs. It’s a well-established fact that 44% of companies have a greater focus on customer acquisition vs. 18% that focus on retention. Also, it’s true that only 40% of companies and 30% of agencies have an equal focus on acquisition and retention. Check out our infographic, ‘Customer Acquisition Vs. Retention Costs – Statistics And Trends’ for more …Read More
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